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American Express AXP ICS — Marketing
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Where this comes from
Reported directly by American Express in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: American Express’s 10-Q, filed July 24, 2026.
- Filed
- Jul 24, 2026, 12:00 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0000004962-26-000322
| Three Months Ended June 30, 2026(Millions) | USCS | CS | ICS | GMNS | Total Reportable Operating Segments | Corporate & Other (a) | Consolidated |
|---|---|---|---|---|---|---|---|
| Total revenues net of interest expense after provisions for credit losses | 9,025 | 4,149 | 3,396 | 2,086 | 18,656 | (104) | 18,553 |
| Expenses | |||||||
| Card Member rewards, business development and Card Member services (c) | 4,745 | 1,994 | 1,683 | 328 | 8,750 | 5 | 8,755 |
| Marketing | 813 | 379 | 352 | 100 | 1,644 | 7 | 1,650 |
| Salaries and employee benefits and other operating expenses | 1,403 | 806 | 884 | 530 | 3,623 | 453 | 4,077 |
| Total expenses | 6,961 | 3,179 | 2,919 | 958 | 14,017 | 465 | 14,482 |
| Pretax income (loss) | $2,065 | $970 | $477 | $1,128 | $4,640 | $(569) | $4,071 |
| Total assets | $123,404 | $65,567 | $52,291 | $19,401 | $260,663 | $47,540 | $308,203 |
ITEM 1. FINANCIAL STATEMENTS
FAQ
- What is American Express's ICS — marketing?
- American Express (AXP) reported ICS — marketing of $352M in Q2 2026.
- How has American Express's ICS — marketing changed year-over-year?
- American Express's ICS — marketing increased by 9.3% year-over-year, from $322M to $352M.
- What is the long-term trend for American Express's ICS — marketing?
- Over 3 years (2022 to 2025), American Express's ICS — marketing has grown at a 4.8% compound annual growth rate (CAGR), from $1.15B to $1.32B.
- What does ICS — marketing mean?
- This represents the expenditures dedicated to advertising, brand promotion, and customer acquisition campaigns specifically for the international card services segment. It is a discretionary investment aimed at expanding market share and brand visibility.
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