ICS — Marketing
Business Segments · MarketingAmerican Express ICS — Marketing remained flat by 0.0% to $329.75M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 6.8%, from $308.75M to $329.75M. Over 3 years (FY 2022 to FY 2025), ICS — Marketing shows an upward trend with a 4.8% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ4 2025
How to read this metric
Higher spending indicates an aggressive growth strategy, while lower spending may suggest a focus on margin preservation or market saturation.
Detailed definition
This represents the expenditures dedicated to advertising, brand promotion, and customer acquisition campaigns specifica...
Peer comparison
Comparable to 'Marketing and Advertising Expense' across financial services and consumer finance firms.
Metric ID:
axp_segment_ics_marketingHistorical Data
4 years
| FY'22 | FY'23 | FY'24 | FY'25 | |
|---|---|---|---|---|
| Value | $1.15B | $1.08B | $1.24B | $1.32B |
| YoY Change | — | -5.7% | +14.2% | +6.8% |
Range$1.08B – $1.32B
CAGR+4.8%
Avg YoY Growth+5.1%
Median YoY Growth+6.8%
Current Streak2 years growth
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Frequently Asked Questions
- What is American Express's ics — marketing?
- American Express (AXP) reported ics — marketing of $329.75M in Q4 2025.
- How has American Express's ics — marketing changed year-over-year?
- American Express's ics — marketing increased by 6.8% year-over-year, from $308.75M to $329.75M.
- What is the long-term trend for American Express's ics — marketing?
- Over 3 years (2022 to 2025), American Express's ics — marketing has grown at a 4.8% compound annual growth rate (CAGR), from $1.15B to $1.32B.
- What does ics — marketing mean?
- The amount spent on advertising and promotional activities to attract new customers.