Consumer and Small Business Banking — Marketing expense
Fifth Third Bank Consumer and Small Business Banking — Marketing expense increased by 57.1% to $33.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 73.7%, from $19.00M to $33.00M. Over 3 years (FY 2022 to FY 2025), Consumer and Small Business Banking — Marketing expense shows an upward trend with a 16.2% CAGR.
Analysis
How to read this metric
Higher spending may signal an aggressive growth strategy or competitive pressure, while lower spending may indicate a focus on margin preservation or organic growth.
Detailed definition
This metric tracks the advertising, promotional, and customer acquisition costs incurred to drive growth within the Cons...
Peer comparison
Standard marketing and business development expense line item found in the retail banking segments of most diversified financial institutions.
fitb_segment_consumer_and_small_business_banking_marketing_expenseHistorical Data
| Q3 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $11.00M | $11.00M | $13.00M | $20.00M | $14.00M | $17.00M | $18.00M | $17.00M | $18.00M | $22.00M | $19.00M | $15.00M | $12.00M | $19.00M | $31.00M | $20.00M | $21.00M | $33.00M |
| QoQ Change | — | +0.0% | +18.2% | +53.8% | -30.0% | +21.4% | +5.9% | -5.6% | +5.9% | +22.2% | -13.6% | -21.1% | -20.0% | +58.3% | +63.2% | -35.5% | +5.0% | +57.1% |
| YoY Change | — | — | — | +81.8% | — | +54.5% | +38.5% | -15.0% | +28.6% | +29.4% | +5.6% | -11.8% | -33.3% | -13.6% | +63.2% | +33.3% | +75.0% | +73.7% |
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Frequently Asked Questions
- What is Fifth Third Bank's consumer and small business banking — marketing expense?
- Fifth Third Bank (FITB) reported consumer and small business banking — marketing expense of $33.00M in Q1 2026.
- How has Fifth Third Bank's consumer and small business banking — marketing expense changed year-over-year?
- Fifth Third Bank's consumer and small business banking — marketing expense increased by 73.7% year-over-year, from $19.00M to $33.00M.
- What is the long-term trend for Fifth Third Bank's consumer and small business banking — marketing expense?
- Over 3 years (2022 to 2025), Fifth Third Bank's consumer and small business banking — marketing expense has grown at a 16.2% compound annual growth rate (CAGR), from $58.00M to $91.00M.
- What does consumer and small business banking — marketing expense mean?
- The amount spent on marketing and advertising to attract and retain consumer and small business banking customers.