Fifth Third Bank FITB Consumer and Small Business Banking — Marketing expense

Other segment segments

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Questions, answered.

What is Fifth Third Bank's consumer and small business banking — marketing expense?

Fifth Third Bank (FITB) reported consumer and small business banking — marketing expense of $33M in Q1 2026.

How has Fifth Third Bank's consumer and small business banking — marketing expense changed year-over-year?

Fifth Third Bank's consumer and small business banking — marketing expense increased by 73.7% year-over-year, from $19M to $33M.

What is the long-term trend for Fifth Third Bank's consumer and small business banking — marketing expense?

Over 3 years (2022 to 2025), Fifth Third Bank's consumer and small business banking — marketing expense has grown at a 16.6% compound annual growth rate (CAGR), from $58M to $92M.

What does consumer and small business banking — marketing expense mean?

This metric tracks the advertising, promotional, and customer acquisition costs incurred to drive growth within the Consumer and Small Business Banking segment. It captures spending on campaigns designed to attract new deposit accounts, loan originations, and cross-sell banking products. This expense is a key indicator of the bank's competitive strategy and customer acquisition intensity.