Fifth Third Bank FITB Commercial Banking — Marketing expense

Other segment segments

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NBT

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Questions, answered.

What is Fifth Third Bank's commercial banking — marketing expense?

Fifth Third Bank (FITB) reported commercial banking — marketing expense of $1M in Q1 2026.

How has Fifth Third Bank's commercial banking — marketing expense changed year-over-year?

Fifth Third Bank's commercial banking — marketing expense decreased by 0.0% year-over-year, from $1M to $1M.

What is the long-term trend for Fifth Third Bank's commercial banking — marketing expense?

Over 4 years (2021 to 2025), Fifth Third Bank's commercial banking — marketing expense has grown at a -13.1% compound annual growth rate (CAGR), from $7M to $4M.

What does commercial banking — marketing expense mean?

This metric captures the marketing and advertising expenditures directly attributable to the Commercial Banking segment. It reflects the costs associated with acquiring new corporate clients, promoting commercial loan products, and maintaining brand presence in the business banking market.