What does commercial banking — marketing mean?

Expenditures dedicated to advertising, brand promotion, and client acquisition efforts specifically for the commercial banking segment. This reflects the cost of acquiring new commercial clients and maintaining market visibility.

Webster Financial Corporation (WBS) Commercial Banking — Marketing

Screener

Other segment segments

Consumer Banking

$2.13M+4.0%

Healthcare Financial Services

$0—

Similar metrics at other companies

CSGPCommercial Real Estate — Marketing

$21M-89.7%

STZBeer — Marketing

-$205.7M-2.6%

LVWRSTACYC — Marketing

$639K+29.6%

FOS

FOSLAmericas — Marketing

$4.48M+10.6%

FOS

FOSLAsia — Marketing

$3.65M-9.6%

FOS

FOSLEurope — Marketing

$4.68M+24.7%

Other financials

Income statement

See full

Revenue$740.0M+3.4%

Operating income$355.0M-4.1%

Net income$256.8M-0.8%

EPS (diluted)$1.56+2.6%

Balance sheet

See full

Cash & equivalents$2.7B-9.1%

Total debt$4.4B+3.6%

Total equity$9.8B+4.5%

Total assets$85.9B+4.9%

Cash flow

See full

Operating cash flow$385.8M+42.4%

CapEx$14.5M+9.4%

Free cash flow$371.3M+44.1%

Valuation

See full

Market cap$12.82B+36.6%

Enterprise value$14.5B+36.3%

P/E12.6×+1.6×

P/S4.3×+0.9×

Profitability

See full

Operating margin49.3%—

Net margin34.5%+3.1pp

FCF margin44.5%-1.6pp

Returns & leverage

See full

Return on equity10.7%+1.2pp

Debt / equity0.5×0.0×

Where this comes from

Reported directly by Webster Financial Corporation in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The source filing: Webster Financial Corporation’s 10-Q, filed July 27, 2026.

Filed: Jul 27, 2026, 3:43 PM EDT
Fiscal quarter: Q2 FY2026
Calendar quarter: Q2 2026
Accession: 0000801337-26-000023

(In thousands)	Commercial Banking	Healthcare Financial Services	Consumer Banking	Totals
Compensation and benefits	56,028	26,702	39,954
Occupancy (1)	—	—	14,401
Technology and equipment (1)	2,727	7,705	2,910
Marketing	—	—	2,125
Other segment items (2) (3)	57,288	26,464	69,868
Segment pre-tax, pre-provision net revenue	243,244	71,240	105,381	419,865
Reconciliation of pre-tax, pre-provision net revenue:
Corporate and reconciling				(64,836)

ITEM 1. FINANCIAL STATEMENTS

FAQ

What is Webster Financial Corporation's commercial banking — marketing?: Webster Financial Corporation (WBS) reported commercial banking — marketing of $0 in Q2 2026.
What does commercial banking — marketing mean?: Expenditures dedicated to advertising, brand promotion, and client acquisition efforts specifically for the commercial banking segment. This reflects the cost of acquiring new commercial clients and maintaining market visibility.