LiveWire Group LVWR STACYC — Marketing
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Where this comes from
Reported directly by LiveWire Group in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The official record: LiveWire Group’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is LiveWire Group's STACYC — marketing?
- LiveWire Group (LVWR) reported STACYC — marketing of $517K in Q1 2026.
- How has LiveWire Group's STACYC — marketing changed year-over-year?
- LiveWire Group's STACYC — marketing increased by 9.5% year-over-year, from $472K to $517K.
- What is the long-term trend for LiveWire Group's STACYC — marketing?
- Over 3 years (2022 to 2025), LiveWire Group's STACYC — marketing has grown at a -7.1% compound annual growth rate (CAGR), from $2.43M to $1.95M.
- What does STACYC — marketing mean?
- Expenditures dedicated to advertising, promotional campaigns, and brand awareness initiatives specifically for the STACYC segment. This reflects the company's investment in customer acquisition and market penetration for its electric balance bike products.