Business Segments · Sales & Marketing
B2C — Sales & Marketing
Expedia Group, Inc. B2C — Sales & Marketing increased by 22.2% to $1.04B in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 7.2%, from $1.12B to $1.04B. Over 3 years (FY 2022 to FY 2025), B2C — Sales & Marketing shows relatively stable performance with a 1.7% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ1 2026
Rolls up toSales & Marketing
How to read this metric
High spending may drive short-term growth, but sustained high ratios relative to revenue may indicate diminishing returns on marketing spend.
Detailed definition
Captures the direct expenditures related to acquiring and retaining customers, including performance marketing, brand ad...
Peer comparison
Standard customer acquisition cost (CAC) driver for consumer-facing digital platforms.
Metric ID:
expe_segment_b2c_selling_and_marketing_expenseHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $971.50M | $971.50M | $971.50M | $971.50M | $986.00M | $986.00M | $986.00M | $986.00M | $1.10B | $1.10B | $1.07B | $888.00M | $1.12B | $1.09B | $1.03B | $847.00M | $1.04B |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +1.5% | +0.0% | +0.0% | +0.0% | +11.2% | +0.5% | -2.6% | -17.2% | +25.6% | -2.1% | -5.5% | -17.9% | +22.2% |
| YoY Change | — | — | — | — | +1.5% | +1.5% | +1.5% | +1.5% | +11.2% | +11.7% | +8.7% | -9.9% | +1.7% | -0.8% | -3.7% | -4.6% | -7.2% |
Range$847.00M – $1.12B
CAGR+1.6%
Avg YoY Growth+1.0%
Median YoY Growth+1.5%
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Frequently Asked Questions
- What is Expedia Group, Inc.'s b2c — sales & marketing?
- Expedia Group, Inc. (EXPE) reported b2c — sales & marketing of $1.04B in Q1 2026.
- How has Expedia Group, Inc.'s b2c — sales & marketing changed year-over-year?
- Expedia Group, Inc.'s b2c — sales & marketing decreased by 7.2% year-over-year, from $1.12B to $1.04B.
- What is the long-term trend for Expedia Group, Inc.'s b2c — sales & marketing?
- Over 3 years (2022 to 2025), Expedia Group, Inc.'s b2c — sales & marketing has grown at a 1.7% compound annual growth rate (CAGR), from $3.89B to $4.09B.
- What does b2c — sales & marketing mean?
- Total spending on advertising and customer acquisition.