Expedia Group, Inc. EXPE B2C — Sales & Marketing
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Where this comes from
Reported directly by Expedia Group, Inc. in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The official record: Expedia Group, Inc.’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Expedia Group, Inc.'s B2C — sales & marketing?
- Expedia Group, Inc. (EXPE) reported B2C — sales & marketing of $1.04B in Q1 2026.
- How has Expedia Group, Inc.'s B2C — sales & marketing changed year-over-year?
- Expedia Group, Inc.'s B2C — sales & marketing decreased by 7.2% year-over-year, from $1.12B to $1.04B.
- What is the long-term trend for Expedia Group, Inc.'s B2C — sales & marketing?
- Over 3 years (2022 to 2025), Expedia Group, Inc.'s B2C — sales & marketing has grown at a 1.7% compound annual growth rate (CAGR), from $3.89B to $4.09B.
- What does B2C — sales & marketing mean?
- Captures the direct expenditures related to acquiring and retaining customers, including performance marketing, brand advertising, and affiliate commissions. This is a critical investment lever for driving traffic to the company's various travel booking brands.