What is Expedia Group, Inc.'s B2B — sales & marketing?

Expedia Group, Inc. (EXPE) reported B2B — sales & marketing of $726M in Q1 2026.

What does B2B — sales & marketing mean?

Captures the total expenditure on advertising, promotional activities, and sales commissions specifically allocated to the B2B segment. This reflects the investment required to acquire and retain corporate travel partners.

Expedia Group, Inc. EXPE B2B — Sales & Marketing

Other segment segments

B2C

$1.04B-7.2%

trivago

$137M+23.4%

Similar metrics at other companies

GDOTB2B Services — Sales and marketing expenses

$2.41M-40.0%

ODCBusiness to Business Products — Advertising Expense

$169K-36.5%

ODCBusiness to Business Products — Other Selling, General and Administrative Expense

$1.5M-7.9%

MTBSales & Marketing

$21M-4.5%

MNSTStrategic Brands — Sales & Marketing

$12.85M+13.7%

XYZSales & Marketing

$650.51M+29.0%

Other financials

Income statement

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Revenue$3.4B+14.7%

Gross profit$3.0B+15.9%

Operating income$251.0M+459%

Net income-$6.0M+97.0%

EPS (diluted)-$0.05+96.8%

Balance sheet

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Cash & equivalents$5.5B-3.1%

Total debt$4.7B-27.2%

Total equity$576.0M-46.3%

Total assets$26.5B+1.3%

Cash flow

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Operating cash flow$3.9B+33.2%

CapEx$184.0M-6.1%

Free cash flow$3.7B+36.0%

Valuation

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Market cap$31.54B+46.6%

Enterprise value$30.71B+41.6%

P/E21.2×+1.9×

P/S2.1×+0.5×

Profitability

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Gross margin90.3%+0.7pp

Operating margin14.4%+4.6pp

Net margin9.8%+1.3pp

FCF margin48.9%—

Returns & leverage

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Return on equity180.6%+61.4pp

Debt / equity8.2×+2.1×

Current ratio0.7×0.0×

Where this comes from

Reported directly by Expedia Group, Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Expedia Group, Inc.’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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What is Expedia Group, Inc.'s B2B — sales & marketing?: Expedia Group, Inc. (EXPE) reported B2B — sales & marketing of $726M in Q1 2026.
What does B2B — sales & marketing mean?: Captures the total expenditure on advertising, promotional activities, and sales commissions specifically allocated to the B2B segment. This reflects the investment required to acquire and retain corporate travel partners.