Expedia Group, Inc. EXPE trivago — Sales & Marketing
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Where this comes from
Reported directly by Expedia Group, Inc. in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The official record: Expedia Group, Inc.’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Expedia Group, Inc.'s trivago — sales & marketing?
- Expedia Group, Inc. (EXPE) reported trivago — sales & marketing of $137M in Q1 2026.
- How has Expedia Group, Inc.'s trivago — sales & marketing changed year-over-year?
- Expedia Group, Inc.'s trivago — sales & marketing increased by 23.4% year-over-year, from $111M to $137M.
- What is the long-term trend for Expedia Group, Inc.'s trivago — sales & marketing?
- Over 3 years (2022 to 2025), Expedia Group, Inc.'s trivago — sales & marketing has grown at a 12.4% compound annual growth rate (CAGR), from $342M to $486M.
- What does trivago — sales & marketing mean?
- This captures the advertising and promotional expenditures specifically allocated to the Trivago brand to drive user acquisition. It is a critical metric for assessing the cost of customer acquisition in the competitive metasearch market. Changes here directly impact the segment's profitability and user growth trajectory.