Business Segments · Sales & Marketing
trivago — Sales & Marketing
Expedia Group, Inc. trivago — Sales & Marketing increased by 47.3% to $137.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 23.4%, from $111.00M to $137.00M. Over 3 years (FY 2022 to FY 2025), trivago — Sales & Marketing shows an upward trend with a 12.4% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityVolatile
First reportedQ1 2022
Last reportedQ1 2026
Rolls up toSales & Marketing
How to read this metric
Higher spending is often required for growth, but excessive spending relative to revenue may signal diminishing returns on marketing investment.
Detailed definition
This captures the advertising and promotional expenditures specifically allocated to the Trivago brand to drive user acq...
Peer comparison
Comparable to performance marketing spend at other online travel agencies and metasearch engines.
Metric ID:
expe_segment_trivago_selling_and_marketing_expenseHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $85.50M | $85.50M | $85.50M | $85.50M | $90.00M | $90.00M | $90.00M | $90.00M | $93.00M | $106.00M | $120.00M | $65.00M | $111.00M | $136.00M | $146.00M | $93.00M | $137.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +5.3% | +0.0% | +0.0% | +0.0% | +3.3% | +14.0% | +13.2% | -45.8% | +70.8% | +22.5% | +7.4% | -36.3% | +47.3% |
| YoY Change | — | — | — | — | +5.3% | +5.3% | +5.3% | +5.3% | +3.3% | +17.8% | +33.3% | -27.8% | +19.4% | +28.3% | +21.7% | +43.1% | +23.4% |
Range$65.00M – $146.00M
CAGR+12.5%
Avg YoY Growth+14.1%
Median YoY Growth+17.8%
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Expedia Group, Inc.'s trivago — sales & marketing?
- Expedia Group, Inc. (EXPE) reported trivago — sales & marketing of $137.00M in Q1 2026.
- How has Expedia Group, Inc.'s trivago — sales & marketing changed year-over-year?
- Expedia Group, Inc.'s trivago — sales & marketing increased by 23.4% year-over-year, from $111.00M to $137.00M.
- What is the long-term trend for Expedia Group, Inc.'s trivago — sales & marketing?
- Over 3 years (2022 to 2025), Expedia Group, Inc.'s trivago — sales & marketing has grown at a 12.4% compound annual growth rate (CAGR), from $342.00M to $486.00M.
- What does trivago — sales & marketing mean?
- Marketing and advertising spend dedicated to the Trivago brand.