TripAdvisor TRIP Hotels And Other — Marketing Expense

Similar metrics at other companies

NBT

NBTBAll Other Segments — Marketing Expense

$3K+200%

ASSTCorporate & Other — Marketing and advertising

$109K—

TRUPOther Segments — Sales & Marketing

$28K+600%

CMPRAll Other Businesses — Advertising Expense

$9.5M+13.1%

ALRMOther — Sales and marketing

$7.78M+27.9%

PAGOther — Advertising expenses

$600K+100%

Questions, answered.

What is TripAdvisor's hotels and other — marketing expense?

TripAdvisor (TRIP) reported hotels and other — marketing expense of $42.5M in Q1 2026.

How has TripAdvisor's hotels and other — marketing expense changed year-over-year?

TripAdvisor's hotels and other — marketing expense decreased by 10.0% year-over-year, from $47.2M to $42.5M.

What does hotels and other — marketing expense mean?

This captures the total expenditure on advertising, customer acquisition, and promotional activities dedicated to driving traffic and engagement for the Hotels and Other segment. It is a critical metric for evaluating the segment's growth strategy and the efficiency of its customer acquisition funnel.