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Trupanion TRUP Other Segments — Sales & Marketing
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Other financials
Where this comes from
Reported directly by Trupanion in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Trupanion’s 10-Q, filed August 5, 2026.
- Filed
- Aug 5, 2026, 5:02 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001371285-26-000172
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Other cost of revenue | 22,882 | 20,536 | 38,968 | 42,294 |
| Technology and development | 3,773 | 2,705 | 7,145 | 5,277 |
| General and administrative | 5,777 | 6,340 | 11,476 | 12,675 |
| New pet acquisition expense | 15 | 75 | 43 | 79 |
| Depreciation and amortization | 1,087 | 1,248 | 2,192 | 2,456 |
| Other business operating loss | (1,955) | (2,209) | (3,672) | (4,444) |
| Loss from investment in joint venture | — | — | — | (305) |
| Operating income | 6,376 | 2,314 | 11,152 | 841 |
Item 1. Financial Statements
FAQ
- What is Trupanion's other segments — sales & marketing?
- Trupanion (TRUP) reported other segments — sales & marketing of $15K in Q2 2026.
- How has Trupanion's other segments — sales & marketing changed year-over-year?
- Trupanion's other segments — sales & marketing decreased by 80.0% year-over-year, from $75K to $15K.
- What is the long-term trend for Trupanion's other segments — sales & marketing?
- Over 4 years (2021 to 2025), Trupanion's other segments — sales & marketing has grown at a -27.3% compound annual growth rate (CAGR), from $498K to $139K.
- What does other segments — sales & marketing mean?
- Includes all costs incurred to acquire new customers and promote the segment's service offerings, such as advertising, sales commissions, and marketing campaigns. This metric is critical for evaluating the cost of customer acquisition and the effectiveness of growth strategies. It serves as a key lever for driving top-line expansion within the segment.
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