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Trupanion TRUP Other Segments — Sales & Marketing

Other segment segments

Subscription business
$22.58M+10.1%

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$691.2K+39.0%

Other financials

Income statement

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Revenue$384.0M+12.3%
Gross profit$61.5M+20.3%
Operating income$4.8M+424%
Net income$4.9M+429%
EPS (diluted)$0.11+467%

Balance sheet

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Cash & equivalents$182.9M-11.2%
Total debt$109.3M-15.2%
Total equity$394.8M+18.3%
Total assets$921.6M+10.1%

Cash flow

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Operating cash flow$14.6M-8.6%
CapEx$847.0K-56.1%
Free cash flow$13.7M-2.1%

Valuation

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Market cap$1.04B-56.5%
Enterprise value$968.57M-58.3%
P/E40.4×
P/S0.7×-1.1×

Profitability

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Gross margin16.3%+1.6pp
Operating margin1.4%+1.1pp
Net margin1.7%
FCF margin5.1%+1.0pp

Returns & leverage

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Return on equity7.1%
Debt / equity0.3×-0.1×
Current ratio1.7×0.0×

Where this comes from

Reported directly by Trupanion in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Trupanion’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Trupanion's other segments — sales & marketing?
Trupanion (TRUP) reported other segments — sales & marketing of $28K in Q1 2026.
How has Trupanion's other segments — sales & marketing changed year-over-year?
Trupanion's other segments — sales & marketing increased by 600.0% year-over-year, from $4K to $28K.
What is the long-term trend for Trupanion's other segments — sales & marketing?
Over 4 years (2021 to 2025), Trupanion's other segments — sales & marketing has grown at a -27.3% compound annual growth rate (CAGR), from $498K to $139K.
What does other segments — sales & marketing mean?
Includes all costs incurred to acquire new customers and promote the segment's service offerings, such as advertising, sales commissions, and marketing campaigns. This metric is critical for evaluating the cost of customer acquisition and the effectiveness of growth strategies. It serves as a key lever for driving top-line expansion within the segment.