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Celsius Holdings, Inc. CELH Business Segments — Sales & Marketing
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Where this comes from
Reported directly by Celsius Holdings, Inc. in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Celsius Holdings, Inc.’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 8:51 AM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001341766-26-000050
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Cost of revenue (excluding outbound freight) | (373,596) | (318,277) | (722,421) | (460,752) |
| Outbound freight | (50,641) | (40,131) | (106,364) | (54,559) |
| Gross profit | 393,688 | 380,851 | 771,755 | 553,224 |
| Selling and marketing expenses | (181,903) | (150,842) | (332,495) | (231,738) |
| General and administrative expenses | (55,670) | (87,044) | (139,725) | (126,490) |
| Distributor termination fees | (80,860) | — | (85,287) | — |
| Total other expense, net | (5,725) | (13,500) | (7,182) | (4,538) |
| Net income before provision for income taxes | $69,530 | $129,465 | $207,066 | $190,458 |
Item 1. Financial Statements
FAQ
- What is Celsius Holdings, Inc.'s business segments — sales & marketing?
- Celsius Holdings, Inc. (CELH) reported business segments — sales & marketing of $181.9M in Q2 2026.
- How has Celsius Holdings, Inc.'s business segments — sales & marketing changed year-over-year?
- Celsius Holdings, Inc.'s business segments — sales & marketing increased by 20.6% year-over-year, from $150.84M to $181.9M.
- What is the long-term trend for Celsius Holdings, Inc.'s business segments — sales & marketing?
- Over 3 years (2022 to 2025), Celsius Holdings, Inc.'s business segments — sales & marketing has grown at a 15.8% compound annual growth rate (CAGR), from $352.88M to $548.31M.
- What does business segments — sales & marketing mean?
- This includes all costs related to advertising, brand promotion, and sales force activities aimed at driving consumer demand. For a growth-oriented beverage company, this is a primary driver of market share expansion.
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