What is Porch Group, Inc.'s reportable segment — sales & marketing?

Porch Group, Inc. (PRCH) reported reportable segment — sales & marketing of $410K in Q2 2026.

What does reportable segment — sales & marketing mean?

This represents the costs associated with acquiring new customers and promoting the segment's products or services, including advertising, sales commissions, and marketing campaigns. It is a critical metric for assessing the segment's customer acquisition strategy and the efficiency of its growth spend. Investors use this to evaluate the return on investment for marketing initiatives.

Porch Group, Inc. PRCH Reportable Segment — Sales & Marketing

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SNWVReportable Segment — Sales & Marketing

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OUSTReportable Segment — Sales and marketing

$7.84M+22.1%

YEXTReportable Segment — Sales and marketing

$24.87M-21.3%

VCYTReportable Segment — Sales & Marketing

$27.16M+11.0%

WAYReportable Segment — Sales and marketing

$50.38M+15.7%

XPELReportable Segment — Sales and marketing

$5.48M+48.8%

Other financials

Income statement

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Revenue$140.9M+18.1%

Gross profit$87.6M+15.4%

Operating income-$4.1M-181%

Net income$5.6M+117%

EPS (diluted)$0.05—

Balance sheet

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Cash & equivalents$195.6M+4.1%

Total debt$405.3M+2.8%

Total equity-$11.8M+59.6%

Total assets$819.0M+6.3%

Cash flow

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Operating cash flow$41.3M+16.0%

CapEx$372.0K+80.6%

Free cash flow$40.9M+15.6%

Valuation

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Market cap$1.38B+2.7%

Enterprise value$1.59B+2.5%

P/S2.7×-0.4×

Profitability

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Gross margin72.5%+6.0pp

Operating margin7.8%—

Net margin-2.6%—

FCF margin18.4%—

Returns & leverage

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Return on equity-144.9%-188pp

Debt / equity9.7×+7.6×

Current ratio1.4×-0.3×

Where this comes from

Reported directly by Porch Group, Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Porch Group, Inc.’s 10-Q, filed July 29, 2026, on SEC EDGAR. View the filing →

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What is Porch Group, Inc.'s reportable segment — sales & marketing?: Porch Group, Inc. (PRCH) reported reportable segment — sales & marketing of $410K in Q2 2026.
What does reportable segment — sales & marketing mean?: This represents the costs associated with acquiring new customers and promoting the segment's products or services, including advertising, sales commissions, and marketing campaigns. It is a critical metric for assessing the segment's customer acquisition strategy and the efficiency of its growth spend. Investors use this to evaluate the return on investment for marketing initiatives.