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XPEL, Inc. XPEL Business Segments — Sales and marketing
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Where this comes from
Reported directly by XPEL, Inc. in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: XPEL, Inc.’s 10-Q, filed August 7, 2026.
- Filed
- Aug 7, 2026, 8:49 AM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001767258-26-000074
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Gross margin | 63,140 | 53,517 | 114,370 | 97,413 |
| Less: | ||||
| Personnel costs | 17,976 | 15,129 | 34,952 | 29,374 |
| Sales and marketing costs | 4,850 | 3,074 | 10,333 | 6,758 |
| Facility expenses | 3,174 | 2,782 | 6,578 | 5,454 |
| Depreciation and amortization | 3,382 | 2,544 | 6,451 | 5,054 |
| Travel and entertainment | 2,452 | 1,767 | 4,754 | 4,517 |
| Information technology | 2,120 | 1,610 | 4,026 | 3,158 |
Item 1. Condensed Consolidated Financial Statements (Unaudited)
FAQ
- What is XPEL, Inc.'s business segments — sales and marketing?
- XPEL, Inc. (XPEL) reported business segments — sales and marketing of $4.85M in Q2 2026.
- How has XPEL, Inc.'s business segments — sales and marketing changed year-over-year?
- XPEL, Inc.'s business segments — sales and marketing increased by 57.8% year-over-year, from $3.07M to $4.85M.
- What is the long-term trend for XPEL, Inc.'s business segments — sales and marketing?
- Over 3 years (2022 to 2025), XPEL, Inc.'s business segments — sales and marketing has grown at a 28.0% compound annual growth rate (CAGR), from $7.28M to $15.25M.
- What does business segments — sales and marketing mean?
- Encompasses expenditures related to advertising, promotional activities, and sales force support specifically allocated to the reportable segment. It measures the investment intensity required to acquire new customers and maintain market share within the segment.
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