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XPEL, Inc. XPEL Business Segments — Sales and marketing

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Other financials

Income statement

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Revenue$117.4M+13.1%
Gross profit$51.2M+16.7%
Operating income$13.0M+17.0%
Net income$10.3M+20.5%
EPS (diluted)$0.37+19.4%

Balance sheet

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Cash & equivalents$45.1M+91.6%
Total debt$20.8M-1.0%
Total equity$287.5M+22.1%
Total assets$394.4M+33.8%

Cash flow

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Operating cash flow$7.4M+129%
CapEx$9.7M+869%
Free cash flow-$2.3M-205%

Valuation

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Market cap$1.26B+50.4%
Enterprise value$1.24B+47.9%
P/E23.8×+6.1×
P/S2.6×+0.6×

Profitability

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Gross margin42.5%+0.3pp
Operating margin13.2%-0.9pp
Net margin10.8%-0.1pp
FCF margin11.9%+0.3pp

Returns & leverage

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Return on equity20.3%-2.2pp
Debt / equity0.1×0.0×
Current ratio3.1×-1.2×

Where this comes from

Reported directly by XPEL, Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: XPEL, Inc.’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is XPEL, Inc.'s business segments — sales and marketing?
XPEL, Inc. (XPEL) reported business segments — sales and marketing of $5.48M in Q1 2026.
How has XPEL, Inc.'s business segments — sales and marketing changed year-over-year?
XPEL, Inc.'s business segments — sales and marketing increased by 48.8% year-over-year, from $3.68M to $5.48M.
What is the long-term trend for XPEL, Inc.'s business segments — sales and marketing?
Over 3 years (2022 to 2025), XPEL, Inc.'s business segments — sales and marketing has grown at a 28.0% compound annual growth rate (CAGR), from $7.28M to $15.25M.
What does business segments — sales and marketing mean?
Encompasses expenditures related to advertising, promotional activities, and sales force support specifically allocated to the reportable segment. It measures the investment intensity required to acquire new customers and maintain market share within the segment.