Question 1

What is Lemonade's business segments — sales and marketing?

Accepted Answer

Lemonade (LMND) reported business segments — sales and marketing of $11.8M in Q1 2026.

Question 2

How has Lemonade's business segments — sales and marketing changed year-over-year?

Accepted Answer

Lemonade's business segments — sales and marketing increased by 131.4% year-over-year, from $5.1M to $11.8M.

Question 3

What is the long-term trend for Lemonade's business segments — sales and marketing?

Accepted Answer

Over 3 years (2022 to 2025), Lemonade's business segments — sales and marketing has grown at a -9.3% compound annual growth rate (CAGR), from $49.8M to $37.1M.

Question 4

What does business segments — sales and marketing mean?

Accepted Answer

Reflects the total expenditure dedicated to sales force support, customer acquisition efforts, and brand promotion activities within the segment. It is a key metric for assessing the cost of customer acquisition and the effectiveness of the segment's growth strategy. High spending here is expected to drive future revenue growth through increased policyholder volume.

Line item	Three Months Ended March 31, 2026	2025
Total revenue	$258.0	$151.2
less: Loss and loss adjustment expenses, net	133.3	85.4
Other insurance expense	24.1	26.1
Sales and marketing	11.8	5.1
Advertising expenses	54.3	38.1
Technology development	26.9	22.0
General and administrative	35.0	28.1
Interest expense	6.2	3.3

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Lemonade LMND Business Segments — Sales and marketing