Lemonade LMND Business Segments — Sales and marketing
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Where this comes from
Reported directly by Lemonade in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The official record: Lemonade’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Lemonade's business segments — sales and marketing?
- Lemonade (LMND) reported business segments — sales and marketing of $11.8M in Q1 2026.
- How has Lemonade's business segments — sales and marketing changed year-over-year?
- Lemonade's business segments — sales and marketing increased by 131.4% year-over-year, from $5.1M to $11.8M.
- What is the long-term trend for Lemonade's business segments — sales and marketing?
- Over 3 years (2022 to 2025), Lemonade's business segments — sales and marketing has grown at a -9.3% compound annual growth rate (CAGR), from $49.8M to $37.1M.
- What does business segments — sales and marketing mean?
- Reflects the total expenditure dedicated to sales force support, customer acquisition efforts, and brand promotion activities within the segment. It is a key metric for assessing the cost of customer acquisition and the effectiveness of the segment's growth strategy. High spending here is expected to drive future revenue growth through increased policyholder volume.