Upwork Inc. UPWK Business Segments — Sales and marketing
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Where this comes from
Reported directly by Upwork Inc. in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The official record: Upwork Inc.’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Upwork Inc.'s business segments — sales and marketing?
- Upwork Inc. (UPWK) reported business segments — sales and marketing of $36.02M in Q1 2026.
- How has Upwork Inc.'s business segments — sales and marketing changed year-over-year?
- Upwork Inc.'s business segments — sales and marketing increased by 6.7% year-over-year, from $33.75M to $36.02M.
- What is the long-term trend for Upwork Inc.'s business segments — sales and marketing?
- Over 3 years (2022 to 2025), Upwork Inc.'s business segments — sales and marketing has grown at a -16.7% compound annual growth rate (CAGR), from $235.11M to $135.83M.
- What does business segments — sales and marketing mean?
- Reflects the costs incurred to acquire new users and retain existing participants on the marketplace platform. This includes advertising, brand promotion, and sales team compensation, serving as a key indicator of the company's growth strategy and customer acquisition efficiency.