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Upwork Inc. UPWK Business Segments — Sales and marketing
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Where this comes from
Reported directly by Upwork Inc. in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Upwork Inc.’s 10-Q, filed August 10, 2026.
- Filed
- Aug 10, 2026, 4:50 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001627475-26-000047
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Revenue | $191,660 | $194,939 | $387,143 | $387,645 |
| Cost of revenue (1) | 39,948 | 40,470 | 79,075 | 79,672 |
| Research and development (1) | 31,137 | 36,529 | 66,263 | 75,073 |
| Sales and marketing (1) | 30,456 | 34,664 | 66,473 | 68,414 |
| General and administrative (1)(2)(3) | 23,517 | 24,446 | 49,082 | 47,386 |
| Provision for transaction losses | 2,549 | 1,769 | 4,771 | 4,028 |
| Stock-based compensation expense (4) | 14,123 | 15,977 | 29,544 | 28,249 |
| Depreciation and amortization | 8,780 | 5,879 | 17,879 | 10,740 |
Item 1. Financial Statements.
FAQ
- What is Upwork Inc.'s business segments — sales and marketing?
- Upwork Inc. (UPWK) reported business segments — sales and marketing of $30.46M in Q2 2026.
- How has Upwork Inc.'s business segments — sales and marketing changed year-over-year?
- Upwork Inc.'s business segments — sales and marketing decreased by 12.1% year-over-year, from $34.66M to $30.46M.
- What is the long-term trend for Upwork Inc.'s business segments — sales and marketing?
- Over 3 years (2022 to 2025), Upwork Inc.'s business segments — sales and marketing has grown at a -16.7% compound annual growth rate (CAGR), from $235.11M to $135.83M.
- What does business segments — sales and marketing mean?
- Reflects the costs incurred to acquire new users and retain existing participants on the marketplace platform. This includes advertising, brand promotion, and sales team compensation, serving as a key indicator of the company's growth strategy and customer acquisition efficiency.
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