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Global Business Travel Group GBTG Business Segments — Sales and marketing
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Where this comes from
Reported directly by Global Business Travel Group in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Global Business Travel Group’s 10-Q, filed May 11, 2026.
- Filed
- May 11, 2026, 8:30 AM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001628280-26-033155
| (in $ millions) | Three months ended March 31, 2026 | 2025 |
|---|---|---|
| Revenue | $840 | $621 |
| Less: (a) | ||
| Adjusted cost of revenue (b) | 349 | 229 |
| Adjusted sales and marketing (b) | 120 | 95 |
| Adjusted technology and content (b) | 151 | 111 |
| Adjusted general and administrative (c) | 71 | 45 |
| Total adjusted cost and expenses | 691 | 480 |
| Share of income from equity-method investments | 1 | — |
ITEM 1. Consolidated Financial Statements
FAQ
- What is Global Business Travel Group's business segments — sales and marketing?
- Global Business Travel Group (GBTG) reported business segments — sales and marketing of $120M in Q1 2026.
- How has Global Business Travel Group's business segments — sales and marketing changed year-over-year?
- Global Business Travel Group's business segments — sales and marketing increased by 26.3% year-over-year, from $95M to $120M.
- What is the long-term trend for Global Business Travel Group's business segments — sales and marketing?
- Over 3 years (2022 to 2025), Global Business Travel Group's business segments — sales and marketing has grown at a 9.5% compound annual growth rate (CAGR), from $320M to $420M.
- What does business segments — sales and marketing mean?
- These are the costs incurred to acquire new corporate clients and retain existing ones within the business travel segment. This metric is critical for evaluating the segment's customer acquisition strategy and the effectiveness of its growth investments.
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