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Global Business Travel Group GBTG Business Segments — Sales and marketing

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Other financials

Income statement

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Revenue$840.0M+35.3%
Operating income$3.0M-94.5%
Net income$54.0M-28.0%
EPS (diluted)$0.10-37.5%

Balance sheet

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Cash & equivalents$442.0M-19.9%
Total debt$1.6B+10.2%
Total equity$1.6B+43.5%
Total assets$5.1B+34.2%

Cash flow

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Operating cash flow-$15.0M-128%
CapEx$37.0M+37.0%
Free cash flow-$52.0M-300%

Valuation

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Market cap$4.88B-15.8%

Profitability

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Operating margin2.7%-3.7pp
Net margin3.1%+2.3pp
FCF margin0.9%-6.0pp

Returns & leverage

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Return on equity6.6%+4.9pp
Debt / equity1×-0.3×
Current ratio1.2×-0.4×

Where this comes from

Reported directly by Global Business Travel Group in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Global Business Travel Group’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Global Business Travel Group's business segments — sales and marketing?
Global Business Travel Group (GBTG) reported business segments — sales and marketing of $120M in Q1 2026.
How has Global Business Travel Group's business segments — sales and marketing changed year-over-year?
Global Business Travel Group's business segments — sales and marketing increased by 26.3% year-over-year, from $95M to $120M.
What is the long-term trend for Global Business Travel Group's business segments — sales and marketing?
Over 3 years (2022 to 2025), Global Business Travel Group's business segments — sales and marketing has grown at a 9.5% compound annual growth rate (CAGR), from $320M to $420M.
What does business segments — sales and marketing mean?
These are the costs incurred to acquire new corporate clients and retain existing ones within the business travel segment. This metric is critical for evaluating the segment's customer acquisition strategy and the effectiveness of its growth investments.