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Monster Beverage MNST All Other Segments — Sales & Marketing
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Where this comes from
Reported directly by Monster Beverage in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Monster Beverage’s 10-Q, filed May 8, 2026.
- Filed
- May 7, 2026, 8:00 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001104659-26-057398
| Line item | Monster / Energy® / Drinks | Strategic / Brands | Alcohol / Brands | Other | Total |
|---|---|---|---|---|---|
| Cost of sales | 990,657 | 43,565 | 22,147 | 3,573 | |
| Gross profit | 1,197,997 | 83,155 | 10,510 | 1,687 | 1,293,349 |
| Distribution expense | 97,888 | 2,670 | 2,270 | 10 | |
| Selling and marketing expense | 177,926 | 12,846 | 4,204 | 40 | |
| Nonmanufacturing payroll expense | 50,051 | 2,880 | 9,711 | 432 | |
| Other segment items2 | 23,253 | 875 | 3,972 | 824 | |
| Segment profit (loss)1 | 848,879 | 63,884 | (9,647) | 381 | 903,497 |
| Reconciliation of segment profit (loss) |
ITEM 1. CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
FAQ
- What is Monster Beverage's all other segments — sales & marketing?
- Monster Beverage (MNST) reported all other segments — sales & marketing of $40K in Q1 2026.
- How has Monster Beverage's all other segments — sales & marketing changed year-over-year?
- Monster Beverage's all other segments — sales & marketing decreased by 64.6% year-over-year, from $113K to $40K.
- What is the long-term trend for Monster Beverage's all other segments — sales & marketing?
- Over 3 years (2022 to 2025), Monster Beverage's all other segments — sales & marketing has grown at a 16.6% compound annual growth rate (CAGR), from $264K to $419K.
- What does all other segments — sales & marketing mean?
- This represents the costs incurred by the 'All Other Segments' unit for advertising, promotional activities, and sales force support. It reflects the investment made to drive brand awareness and customer acquisition for these specific products. This metric helps investors understand the level of support required to maintain or grow the segment's market presence.
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