Monster Beverage
Monster Beverage Corporation is a leading developer and marketer of energy drinks and alternative beverages. The company operates primarily as a holding company that manages a diverse portfolio of energy drink brands, craft beers, and flavored malt beverages. Its core value proposition centers on brand management and the distribution of high-demand functional beverages through a global network of bottling and distribution partners.
Financials
Based on Q1 2026 filing
Revenue
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Monster Energy Drinks
primaryThis segment focuses on the development and sale of ready-to-drink packaged energy drinks. It is the company's primary revenue driver and includes the flagship Monster Energy brand alongside high-performance and wellness-oriented lines.
Monster Energy, Reign Total Body Fuel, Reign Storm, Bang Energy, Java Monster, Monster Ultra, Juice Monster, Rehab Monster
Bottlers, Full service beverage distributors, Retail grocery chains, Convenience stores, E-commerce retailers
Strategic Brands
majorThis segment manages energy drink brands acquired from The Coca-Cola Company and affordable energy brands. It primarily generates revenue by selling concentrates and beverage bases to authorized bottling operations.
Predator, Fury, Relentless, Mother, Burn, NOS, Full Throttle
Authorized bottling operations, Canning operations
Alcohol Brands
moderateThis segment encompasses the company's entry into the alcoholic beverage market, featuring craft beers, flavored malt beverages (FMBs), and hard seltzers.
Jai Alai IPA, Dale’s Pale Ale, Wild Basin Hard Seltzers, The Beast, Beast Tea, Dallas Blonde
Beer distributors
Other
minorConsists of products developed and sold by American Fruits and Flavors LLC to third-party customers.
Flavors, Juice concentrates
Independent third-party food and beverage manufacturers
Segment Financials
Monster Energy Drinks — Selling And Marketing Expense
View metricMonster Energy Drinks — Expense Related To Distribution Or Servicing And Underwriting Fees
View metricMonster Energy Drinks — Contract Manufacturing Expenses Related Party
View metricStrategic Brands — Selling And Marketing Expense
View metricStrategic Brands — Expense Related To Distribution Or Servicing And Underwriting Fees
View metricAlcohol Brands — Selling And Marketing Expense
View metricAlcohol Brands — Expense Related To Distribution Or Servicing And Underwriting Fees
View metricAlcohol Brands — Depreciation Depletion And Amortization Excluding Right Of Use Assets
View metricBusiness Overview
Competitive Position
Monster is a dominant global player in the energy drink category, maintaining a significant market share through aggressive brand expansion and a strategic distribution partnership with Coca-Cola.
Geographies
Global, United States
Customer Segments
Retailers, Distributors, Bottlers
Upstream Dependencies
Flavor suppliers, Sweetener providers, Aluminum can manufacturers, Ingredient suppliers (caffeine, taurine, vitamins)
Downstream Customers
Coca-Cola bottlers, Mass merchandisers, Convenience and gas chains, Foodservice customers, Military exchanges
Competitors & Partners
Competitors
Subsidiaries
American Fruits and Flavors LLC
Wholly-owned flavor supplier and manufacturer
Monster Brewing Company
Alcoholic beverage production unit
Bang Energy
Acquired energy drink business
Monster Beverage FAQ
Common questions about Monster Beverage
Monster Beverage Corporation is a leading developer and marketer of energy drinks and alternative beverages. The company operates primarily as a holding company that manages a diverse portfolio of energy drink brands, craft beers, and flavored malt beverages. Its core value proposition centers on brand management and the distribution of high-demand functional beverages through a global network of bottling and distribution partners.
Monster Beverage (MNST) has a market capitalization of $84.9B and trades on NASDAQ.
Monster Beverage generated $8.8B in trailing twelve-month revenue with net income of $2.0B, representing a net margin of 23.1%. Gross margin stands at 55.5%, with free cash flow of $2.1B. These figures are based on the Q1 2026 filing.
Monster Beverage's key competitors include PepsiCo, Inc., Keurig Dr Pepper Inc., Constellation Brands, Inc., and others. These companies compete in similar markets and product categories.
Monster Beverage has approximately 6,003 employees.