BRC
BRCCBRC Inc., operating as Black Rifle Coffee Company, is a mission-driven premium coffee and energy beverage company founded and led by U.S. military Veterans.
Earnings
Next report
Aug 3, 2026 (In 5 days)Valuation & ratios
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Profile
BRC Inc., operating as Black Rifle Coffee Company, is a mission-driven premium coffee and energy beverage company founded and led by U.S. military Veterans. The company leverages a digitally native brand identity and in-house media production to foster a loyal community among active-duty military, Veterans, and first responders. Its business model integrates omnichannel distribution through wholesale retail, direct-to-consumer subscriptions, and physical coffee shop locations.
A lifestyle-focused beverage brand that differentiates itself through Veteran-centric brand identity and proprietary media content rather than traditional commodity competition.
Questions, answered.
- What is BRC's market cap?
- BRC (BRCC) has a market capitalization of $115.8M and trades on NYSE.
- What is BRC's revenue and profitability?
- BRC generated $417.5M in trailing twelve-month revenue with a net loss of $9.0M, representing a net margin of -2.2%. Gross margin stands at 33.9%, with free cash flow of -$12.9M. These figures are based on the Q1 2026 filing.
- Who are BRC's competitors?
- BRC's key competitors include Starbucks, Dutch Bros, Monster Beverage, and others. These companies compete in similar markets and product categories.
- Who does BRC partner with?
- BRC's notable partners include Walmart, Sam's Club, 7-Eleven, and others.
- What subsidiaries does BRC have?
- BRC's subsidiaries include Authentic Brands, Black Rifle Coffee Company LLC.
- Where is BRC headquartered?
- BRC is headquartered in United States of America and employs approximately 630 people. It has been publicly traded since 2022.
