Starbucks is the world's leading roaster, marketer, and retailer of specialty coffee, operating a global network of company-operated and licensed stores. The company provides a premium retail experience through handcrafted beverages, food items, and a robust digital loyalty platform. Beyond its retail stores, the company leverages strategic alliances to distribute branded coffee and tea products through grocery and foodservice channels worldwide.
Based on Q2 2026 filing
The core product category consisting of handcrafted coffee, tea, and other beverages sold through retail locations. This segment is the primary driver of store-level revenue and customer frequency.
Starbucks Coffee, Teavana, Starbucks Reserve, Frappuccino, Starbucks Doubleshot
Individual consumers, Loyalty program members
A variety of high-quality food items including pastries, breakfast sandwiches, and lunch items designed to complement beverage sales.
Pastries, Breakfast sandwiches, Lunch items
Individual consumers
Sales of packaged coffee, tea, and ready-to-drink beverages to customers outside of company-operated and licensed stores, including grocery and foodservice accounts.
Roasted whole bean coffee, Ground coffee, Starbucks-branded single-serve products, Ready-to-drink beverages, Ethos water
Grocery stores, Warehouse clubs, Convenience stores, Foodservice accounts
The premier global roaster and retailer of specialty coffee with a dominant market share in the U.S. and significant expansion in high-growth markets like China.
North America, China, Japan, Asia Pacific, Europe, Middle East, Africa, Latin America, Caribbean
Mass market consumers, Premium coffee enthusiasts, Retailers
Coffee producers and exporters, Dairy and plant-based milk suppliers, Paper and plastic packaging manufacturers, Coffee equipment manufacturers
Retail consumers, Licensed store operators, Grocery retailers, Foodservice providers
PepsiCo
PEP
Collaborative relationship for ready-to-drink beverage distribution
Arizona State University
Educational partner for the Starbucks College Achievement Plan
23.5 Degrees Topco Limited
Acquired U.K. licensed operator converted to company-operated stores
Siren Retail
Premium retail format and roastery operations
Common questions about Starbucks
Starbucks is the world's leading roaster, marketer, and retailer of specialty coffee, operating a global network of company-operated and licensed stores. The company provides a premium retail experience through handcrafted beverages, food items, and a robust digital loyalty platform. Beyond its retail stores, the company leverages strategic alliances to distribute branded coffee and tea products through grocery and foodservice channels worldwide.
Starbucks (SBUX) has a market capitalization of $117.51B and trades on NASDAQ.
Starbucks generated $38.5B in trailing twelve-month revenue with net income of $1.5B, representing a net margin of 3.9%, with free cash flow of $2.7B. These figures are based on the Q1 2026 filing.
Starbucks's key competitors include McDonald's Corporation, Keurig Dr Pepper Inc., Chipotle Mexican Grill, Inc., and others. These companies compete in similar markets and product categories.
Starbucks has approximately 381,000 employees.