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Monster Beverage MNST Monster Energy Drinks — Sales & Marketing

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$12.85M+13.7%
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$4.2M-33.7%
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$40K-64.6%

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Other financials

Income statement

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Revenue$2.4B+26.9%
Gross profit$1.3B+23.4%
Operating income$730.0M+28.1%
Net income$569.5M+28.6%
EPS (diluted)$0.58+28.9%

Balance sheet

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Cash & equivalents$2.0B+7.2%
Total debt$260.6M+321%
Total equity$8.7B+33.9%
Total assets$10.8B+31.8%

Cash flow

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Operating cash flow$605.0M+19.2%
CapEx$20.6M-29.1%
Free cash flow$584.4M+22.1%

Valuation

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Market cap$92.38B+59.2%
P/E45.5×+8.6×
P/S10.5×+2.9×

Profitability

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Gross margin55.5%+0.8pp
Operating margin29.3%+3.0pp
Net margin23.1%+2.8pp
FCF margin23.6%-0.6pp

Returns & leverage

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Return on equity26.7%+6.7pp
Debt / equity0×0.0×
Current ratio3.3×-0.1×

Where this comes from

Reported directly by Monster Beverage in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The source filing: Monster Beverage’s 10-Q, filed May 8, 2026.

Filed
May 7, 2026, 8:00 PM EDT
Fiscal quarter
Q1 FY2026
Calendar quarter
Q1 2026
Accession
0001104659-26-057398
Line itemMonster / Energy® / DrinksStrategic / BrandsAlcohol / BrandsOtherTotal
Cost of sales990,65743,56522,1473,573
Gross profit1,197,99783,15510,5101,6871,293,349
Distribution expense97,8882,6702,27010
Selling and marketing expense177,92612,8464,20440
Nonmanufacturing payroll expense50,0512,8809,711432
Other segment items223,2538753,972824
Segment profit (loss)1848,87963,884(9,647)381903,497
Reconciliation of segment profit (loss)

ITEM 1. CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

FAQ

What is Monster Beverage's monster energy drinks — sales & marketing?
Monster Beverage (MNST) reported monster energy drinks — sales & marketing of $177.93M in Q1 2026.
How has Monster Beverage's monster energy drinks — sales & marketing changed year-over-year?
Monster Beverage's monster energy drinks — sales & marketing increased by 15.1% year-over-year, from $154.53M to $177.93M.
What is the long-term trend for Monster Beverage's monster energy drinks — sales & marketing?
Over 3 years (2022 to 2025), Monster Beverage's monster energy drinks — sales & marketing has grown at a 10.4% compound annual growth rate (CAGR), from $531.01M to $714.96M.
What does monster energy drinks — sales & marketing mean?
This includes expenditures on advertising, brand promotion, sponsorships, and sales force support. It is a critical investment driver for maintaining brand visibility and market share in the competitive energy drink category.

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