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Taboola.com Ltd. TBLA Sales & Marketing

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Other financials

Income statement

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Revenue$476.8M+2.4%
Gross profit$139.5M+2.9%
Operating income$7.3M+16,398%
Net income$4.3M+199%
EPS (diluted)$0.01+200%

Balance sheet

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Cash & equivalents$132.2M+15.1%
Total debt$157.4M-10.3%
Total equity$938.0M+1.4%
Total assets$1.5B+1.3%

Cash flow

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Operating cash flow$31.3M-34.1%
CapEx$13.9M+5.3%
Free cash flow$17.3M-49.3%

Valuation

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Market cap$1.05B+4.5%
Enterprise value$1.07B+0.9%
P/E8.8×
P/S0.5×0.0×

Profitability

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Gross margin29.7%-1.4pp
Operating margin6.5%+4.0pp
Net margin6.1%
FCF margin10.2%+1.2pp

Returns & leverage

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Return on equity12.7%
Debt / equity0.2×0.0×
Current ratio1.1×0.0×

Where this comes from

Reported directly by Taboola.com Ltd. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The source filing: Taboola.com Ltd.’s 10-Q, filed August 5, 2026.

Filed
Aug 5, 2026, 6:19 AM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001840502-26-000012
Line itemThree months ended June 30, 2026Three months ended June 30, 2025Six months ended June 30, 2026Six months ended June 30, 2025
Gross profit139,479135,611269,056254,918
Operating expenses:
Research and development, net38,43537,48278,01573,438
Sales and marketing67,15671,248139,721137,138
General and administrative26,62926,83751,67750,560
Other income, net (3)(77,000)
Total operating expenses132,220135,567192,413261,136
Operating income (loss)7,2594476,643(6,218)

Item 6. Exhibits [15](#ib9e80be90542401ebb0e11436aa4fafa_133)

FAQ

What is Taboola.com Ltd.'s sales & marketing?
Taboola.com Ltd. (TBLA) reported sales & marketing of $67.16M in Q2 2026.
How has Taboola.com Ltd.'s sales & marketing changed year-over-year?
Taboola.com Ltd.'s sales & marketing decreased by 5.7% year-over-year, from $71.25M to $67.16M.
What is the long-term trend for Taboola.com Ltd.'s sales & marketing?
Over 4 years (2021 to 2025), Taboola.com Ltd.'s sales & marketing has grown at a 7.5% compound annual growth rate (CAGR), from $206.09M to $275.21M.
What does sales & marketing mean?
Selling And Marketing Expense as reported by Taboola.com Ltd. Ordinary Shares.

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