Skip to content
Screener

Trupanion TRUP Subscription business — Sales & Marketing

Other segment segments

Other Segments
$15K-80.0%

Similar metrics at other companies

Oracle logo
ORCLHardware Business — Sales & Marketing
$65M-13.3%
Adaptive Biotechnologies logo
ADPTMrd Business — Sales & Marketing
$24.74M+15.5%
Oracle logo
ORCLCloud And Software Business — Sales & Marketing
$1.79B-10.2%
SharkNinja logo
SNSales & Marketing
$441.51M+23.4%
Taboola.com Ltd. logo
TBLASales & Marketing
$67.16M-5.7%
Dynatrace logo
DTSales & Marketing
$181.63M+9.9%

Other financials

Income statement

See full
Revenue$392.9M+11.1%
Gross profit$65.1M+18.8%
Operating income$6.4M+176%
Net income$6.8M-27.4%
EPS (diluted)$0.16-27.3%

Balance sheet

See full
Cash & equivalents$178.3M+8.4%
Total debt$106.9M-6.6%
Total equity$409.7M+15.3%
Total assets$930.8M+9.8%

Cash flow

See full
Operating cash flow$21.0M+39.7%
CapEx$1.8M-38.7%
Free cash flow$19.2M+59.0%

Valuation

See full
Market cap$1.18B-44.4%
Enterprise value$1.11B-46.4%
P/E51×—
P/S0.8×-0.8×

Profitability

See full
Gross margin16.6%+1.2pp
Operating margin1.6%+1.4pp
Net margin1.5%—
FCF margin5.4%+0.9pp

Returns & leverage

See full
Return on equity6.1%—
Debt / equity0.3×-0.1×
Current ratio1.8×+0.1×

Where this comes from

Reported directly by Trupanion in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The source filing: Trupanion’s 10-Q, filed August 5, 2026.

Filed
Aug 5, 2026, 5:02 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001371285-26-000172
Line itemThree Months Ended June 30, 2026Three Months Ended June 30, 2025Six Months Ended June 30, 2026Six Months Ended June 30, 2025
Other cost of revenue25,45122,61450,48944,278
Technology and development8,9815,88116,90311,381
General and administrative13,74813,78227,15127,339
New pet acquisition expense22,79019,76845,37340,280
Depreciation and amortization2,5862,7145,1875,297
Subscription business operating income8,3314,52314,8245,590
Other business:
Revenue116,244111,401230,839220,312

Item 1. Financial Statements

FAQ

What is Trupanion's subscription business — sales & marketing?
Trupanion (TRUP) reported subscription business — sales & marketing of $22.79M in Q2 2026.
How has Trupanion's subscription business — sales & marketing changed year-over-year?
Trupanion's subscription business — sales & marketing increased by 15.3% year-over-year, from $19.77M to $22.79M.
What is the long-term trend for Trupanion's subscription business — sales & marketing?
Over 4 years (2021 to 2025), Trupanion's subscription business — sales & marketing has grown at a 2.2% compound annual growth rate (CAGR), from $78.15M to $85.27M.
What does subscription business — sales & marketing mean?
Represents the expenditures dedicated to acquiring new subscribers and retaining existing customers within the segment. This metric is a key indicator of the company's growth strategy and the cost-efficiency of its customer acquisition funnel.

Ask your AI about Trupanion's subscription business — sales & marketing.

Connect your AI assistant and compare segments, right in your chat.

Connect your AI
Harbor at dusk
Claude