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Alarm.com Holdings ALRM Other — Sales and marketing

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Other financials

Income statement

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Revenue$265.2M+11.0%
Gross profit$174.7M+8.8%
Operating income$31.6M+6.7%
Net income$23.4M-15.6%
EPS (diluted)$0.47-9.6%

Balance sheet

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Cash & equivalents$503.6M-57.8%
Total debt$76.4M-2.6%
Total equity$859.8M+13.2%
Total assets$1.6B-20.9%

Cash flow

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Operating cash flow$50.6M+110%
CapEx$912.0K-85.1%
Free cash flow$49.7M+177%

Valuation

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Market cap$2.13B-22.4%
Enterprise value$1.7B+4.3%
P/E16.7×-4.9×
P/S2.1×-0.8×

Profitability

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Gross margin65.8%+0.1pp
Operating margin13.1%+0.6pp
Net margin12.3%-1.0pp
FCF margin16.3%-1.3pp

Returns & leverage

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Return on equity15.7%-1.3pp
Debt / equity0.1×0.0×
Current ratio5.2×+3.0×

Where this comes from

Reported directly by Alarm.com Holdings in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Alarm.com Holdings’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Alarm.com Holdings's other — sales and marketing?
Alarm.com Holdings (ALRM) reported other — sales and marketing of $7.78M in Q1 2026.
How has Alarm.com Holdings's other — sales and marketing changed year-over-year?
Alarm.com Holdings's other — sales and marketing increased by 27.9% year-over-year, from $6.08M to $7.78M.
What is the long-term trend for Alarm.com Holdings's other — sales and marketing?
Over 3 years (2022 to 2025), Alarm.com Holdings's other — sales and marketing has grown at a 17.6% compound annual growth rate (CAGR), from $15.82M to $25.75M.
What does other — sales and marketing mean?
Represents the expenses incurred by the Other segment to promote, market, and sell its products and services to customers. This investment is critical for driving top-line growth and expanding the segment's market share in adjacent sectors.