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Alarm.com Holdings ALRM Other — Sales and marketing
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Other financials
Where this comes from
Reported directly by Alarm.com Holdings in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Alarm.com Holdings’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 4:32 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001459200-26-000015
| Line item | Alarm.com | Other | Intersegment Alarm.com | Intersegment Other | Total |
|---|---|---|---|---|---|
| Cost of SaaS and license revenue | 18,282 | 11,635 | 99 | (99) | 29,917 |
| Cost of hardware and other revenue | 60,695 | 6,422 | (978) | (403) | 65,736 |
| Total cost of revenue | 78,977 | 18,057 | (879) | (502) | 95,653 |
| Selling and marketing expense | 24,886 | 8,093 | — | — | 32,979 |
| General and administrative expense | 33,048 | 3,598 | — | — | 36,646 |
| Research and development expense | 60,222 | 10,786 | — | — | 71,008 |
| Amortization and depreciation expense | 7,272 | 1,692 | — | — | 8,964 |
| Total operating expenses | 125,428 | 24,169 | — | — | 149,597 |
Item 1. FINANCIAL STATEMENTS (unaudited)
FAQ
- What is Alarm.com Holdings's other — sales and marketing?
- Alarm.com Holdings (ALRM) reported other — sales and marketing of $8.09M in Q2 2026.
- How has Alarm.com Holdings's other — sales and marketing changed year-over-year?
- Alarm.com Holdings's other — sales and marketing increased by 32.7% year-over-year, from $6.1M to $8.09M.
- What is the long-term trend for Alarm.com Holdings's other — sales and marketing?
- Over 3 years (2022 to 2025), Alarm.com Holdings's other — sales and marketing has grown at a 17.6% compound annual growth rate (CAGR), from $15.82M to $25.75M.
- What does other — sales and marketing mean?
- Represents the expenses incurred by the Other segment to promote, market, and sell its products and services to customers. This investment is critical for driving top-line growth and expanding the segment's market share in adjacent sectors.
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