NerdWallet, Inc. NRDS Performance marketing — Sales and marketing
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Where this comes from
Reported directly by NerdWallet, Inc. in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The official record: NerdWallet, Inc.’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is NerdWallet, Inc.'s performance marketing — sales and marketing?
- NerdWallet, Inc. (NRDS) reported performance marketing — sales and marketing of $121.7M in Q1 2026.
- How has NerdWallet, Inc.'s performance marketing — sales and marketing changed year-over-year?
- NerdWallet, Inc.'s performance marketing — sales and marketing increased by 24.7% year-over-year, from $97.6M to $121.7M.
- What is the long-term trend for NerdWallet, Inc.'s performance marketing — sales and marketing?
- Over 3 years (2022 to 2025), NerdWallet, Inc.'s performance marketing — sales and marketing has grown at a 35.3% compound annual growth rate (CAGR), from $168.4M to $416.9M.
- What does performance marketing — sales and marketing mean?
- This metric represents the total direct costs incurred by the performance marketing segment to acquire customers and drive user traffic to financial product offerings. It encompasses expenditures related to paid advertising, affiliate commissions, and other variable marketing activities designed to generate revenue-producing actions. Monitoring this spend provides insight into the company's customer acquisition strategy and the scalability of its growth investments within the performance-based business model.