Question 1

What is NerdWallet, Inc.'s other marketing — sales and marketing?

Accepted Answer

NerdWallet, Inc. (NRDS) reported other marketing — sales and marketing of $29.3M in Q2 2026.

Question 2

What does other marketing — sales and marketing mean?

Accepted Answer

This metric represents the portion of sales and marketing expenditures allocated to secondary or diversified marketing channels outside of the company's primary customer acquisition streams. It captures investments in brand awareness, experimental marketing initiatives, or non-core product promotion strategies designed to broaden market reach. Tracking this spend helps investors evaluate the efficiency of secondary growth levers and the company's ability to diversify its user acquisition beyond primary performance marketing channels.

(in millions)	Three Months Ended June 30, 2026	Three Months Ended June 30, 2025	Six Months Ended June 30, 2026	Six Months Ended June 30, 2025
Performance marketing	$116.1	$89.5	$237.8	$187.1
Other marketing	29.3	38.5	56.7	100.6
Total Sales and Marketing	$145.4	$128.0	$294.5	$287.7

Similar metrics at other companies

Other financials

Income statement

Balance sheet

Cash flow

Valuation

Profitability

Returns & leverage

Where this comes from

FAQ

Ask your AI about NerdWallet, Inc.'s other marketing — sales and marketing.

NerdWallet, Inc. NRDS Other marketing — Sales and marketing