Travel + Leisure TNL Travel and Membership — Marketing
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Where this comes from
Reported directly by Travel + Leisure in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The official record: Travel + Leisure’s 10-Q, filed April 22, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Travel + Leisure's travel and membership — marketing?
- Travel + Leisure (TNL) reported travel and membership — marketing of $9M in Q1 2026.
- How has Travel + Leisure's travel and membership — marketing changed year-over-year?
- Travel + Leisure's travel and membership — marketing decreased by 18.2% year-over-year, from $11M to $9M.
- What is the long-term trend for Travel + Leisure's travel and membership — marketing?
- Over 3 years (2022 to 2025), Travel + Leisure's travel and membership — marketing has grown at a -12.0% compound annual growth rate (CAGR), from $63M to $43M.
- What does travel and membership — marketing mean?
- Expenditures incurred to promote travel products, membership programs, and brand awareness to prospective customers. This metric measures the investment intensity required to drive segment revenue and customer acquisition. Analyzing this relative to revenue growth helps assess the return on marketing spend.