Business Segments · Marketing
Wine and Spirits — Marketing
Constellation Brands Wine and Spirits — Marketing increased by 11.1% to -$17.70M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 52.5%, from -$37.30M to -$17.70M. Over 3 years (FY 2023 to FY 2026), Wine and Spirits — Marketing shows an upward trend with a -20.5% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ2 2022
Last reportedQ1 2026
Rolls up toSales & Marketing
How to read this metric
Increased spending may signal a push for growth or defense of market share, while decreased spending might indicate cost-cutting or reduced brand focus.
Detailed definition
Expenditures dedicated to advertising, brand promotion, and consumer engagement for the wine and spirits segment. This i...
Peer comparison
Commonly reported as Selling, General, and Administrative (SG&A) sub-components in consumer goods.
Metric ID:
stz_segment_wine_and_spirits_marketingHistorical Data
16 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | -$46.00M | -$46.00M | -$46.00M | -$46.00M | -$41.25M | -$41.25M | -$41.25M | -$41.25M | -$40.90M | -$36.00M | -$48.00M | -$37.30M | -$34.90M | -$20.00M | -$19.90M | -$17.70M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +10.3% | +0.0% | +0.0% | +0.0% | +0.8% | +12.0% | -33.3% | +22.3% | +6.4% | +42.7% | +0.5% | +11.1% |
| YoY Change | — | — | — | — | +10.3% | +10.3% | +10.3% | +10.3% | +0.8% | +12.7% | -16.4% | +9.6% | +14.7% | +44.4% | +58.5% | +52.5% |
Range-$48.00M – -$17.70M
CAGR-22.5%
Avg YoY Growth+18.2%
Median YoY Growth+10.3%
Current Streak5 quarters growth
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Constellation Brands's wine and spirits — marketing?
- Constellation Brands (STZ) reported wine and spirits — marketing of -$17.70M in Q4 2025.
- How has Constellation Brands's wine and spirits — marketing changed year-over-year?
- Constellation Brands's wine and spirits — marketing increased by 52.5% year-over-year, from -$37.30M to -$17.70M.
- What is the long-term trend for Constellation Brands's wine and spirits — marketing?
- Over 3 years (2023 to 2026), Constellation Brands's wine and spirits — marketing has grown at a -20.5% compound annual growth rate (CAGR), from -$184.00M to -$92.50M.
- What does wine and spirits — marketing mean?
- Total spending on advertising and promotional activities for wine and spirits brands.