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Nike NKE Sales & Marketing

Sales & Marketing at other companies

Deckers Outdoor Corporation logo
Deckers Outdoor CorporationDECK
$119.48M+21.2%

Other financials

Income statement

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Revenue$11.0B-1.1%
Gross profit$5.4B+20.7%
Net income$1.1B+407%
EPS (diluted)$0.72+414%

Balance sheet

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Cash & equivalents$7.6B+519%
Total debt$5.9B-46.1%
Total equity$14.9B+12.5%
Total assets$38.4B+5.0%

Cash flow

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Operating cash flow$430.0M-76.0%
CapEx$146.0M+80.2%
Free cash flow$284.0M-83.4%

Valuation

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Market cap$63.35B-43.9%
Enterprise value$61.73B-49.7%
P/E20.4×-14.7×
P/S1.4×-1.1×

Profitability

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Gross margin42.9%+0.2pp
Net margin6.7%-0.3pp
FCF margin2.3%-8.9pp

Returns & leverage

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Return on equity22.1%-1.2pp
Debt / equity0.4×-0.4×
Current ratio2×-0.3×

Where this comes from

Reported directly by Nike in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: Nike’s 8-K, filed June 30, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Nike's sales & marketing?
Nike (NKE) reported sales & marketing of $1.2B in Q1 2026.
How has Nike's sales & marketing changed year-over-year?
Nike's sales & marketing decreased by 4.0% year-over-year, from $1.25B to $1.2B.
What is the long-term trend for Nike's sales & marketing?
Over 4 years (2022 to 2026), Nike's sales & marketing has grown at a 5.4% compound annual growth rate (CAGR), from $3.85B to $4.75B.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.