Operating Expenses
Sales & Marketing
Deckers Outdoor Corporation Sales & Marketing decreased by 26.4% to $119.48M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 21.2%, from $98.60M to $119.48M. Over 4 years (FY 2022 to FY 2026), Sales & Marketing shows an upward trend with a 18.0% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ4 2014
Last reportedQ4 2026May 22, 2026
How to read this metric
An increase may signal aggressive growth strategies or higher customer acquisition costs, while a decrease could indicate cost-cutting or a shift toward organic growth.
Detailed definition
Represents the total costs incurred to acquire new customers and promote brand awareness through advertising, promotiona...
Peer comparison
Standard across financial services; peers often report this as 'Marketing and Business Development' or 'Advertising and Promotion'.
Metric ID:
selling_and_marketingHistorical Data
20 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | Q3 '26 | Q4 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $63.97M | $63.97M | $63.97M | $63.97M | $67.79M | $67.79M | $67.79M | $67.79M | $87.21M | $87.21M | $87.21M | $87.21M | $68.49M | $121.06M | $144.05M | $98.60M | $81.76M | $132.20M | $162.40M | $119.48M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +6.0% | +0.0% | +0.0% | +0.0% | +28.7% | +0.0% | +0.0% | +0.0% | -21.5% | +76.8% | +19.0% | -31.6% | -17.1% | +61.7% | +22.8% | -26.4% |
| YoY Change | — | — | — | — | +6.0% | +6.0% | +6.0% | +6.0% | +28.7% | +28.7% | +28.7% | +28.7% | -21.5% | +38.8% | +65.2% | +13.1% | +19.4% | +9.2% | +12.7% | +21.2% |
Range$63.97M – $162.40M
CAGR+14.1%
Avg YoY Growth+18.5%
Median YoY Growth+16.2%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Deckers Outdoor Corporation's sales & marketing?
- Deckers Outdoor Corporation (DECK) reported sales & marketing of $119.48M in Q1 2026.
- How has Deckers Outdoor Corporation's sales & marketing changed year-over-year?
- Deckers Outdoor Corporation's sales & marketing increased by 21.2% year-over-year, from $98.60M to $119.48M.
- What is the long-term trend for Deckers Outdoor Corporation's sales & marketing?
- Over 4 years (2022 to 2026), Deckers Outdoor Corporation's sales & marketing has grown at a 18.0% compound annual growth rate (CAGR), from $255.88M to $495.84M.
- What does sales & marketing mean?
- The total amount spent on advertising, marketing, and sales activities to acquire and retain customers.