Business Segments · Advertising, marketing, and promotion expenses
HOKA — Advertising, marketing, and promotion expenses
Deckers Outdoor Corporation HOKA — Advertising, marketing, and promotion expenses increased by 13.6% to $72.06M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 24.3%, from $57.96M to $72.06M. Over 3 years (FY 2023 to FY 2026), HOKA — Advertising, marketing, and promotion expenses shows an upward trend with a 24.7% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2023
Last reportedQ4 2026May 22, 2026
Rolls up toSales & Marketing
How to read this metric
Higher spending is often necessary for growth, but excessive spending relative to sales growth may indicate diminishing returns on marketing investment.
Detailed definition
Expenditures dedicated to marketing campaigns, brand awareness, and promotional activities for HOKA. This represents the...
Peer comparison
Standard marketing expense metric used by consumer brands to track customer acquisition costs.
Metric ID:
deck_segment_hoka_advertising_marketing_and_promotion_expensesHistorical Data
16 periods
| Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | Q3 '26 | Q4 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $33.90M | $33.90M | $33.90M | $33.90M | $43.94M | $43.94M | $43.94M | $43.94M | $45.30M | $66.58M | $56.40M | $57.96M | $55.99M | $71.58M | $63.44M | $72.06M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +29.6% | +0.0% | +0.0% | +0.0% | +3.1% | +47.0% | -15.3% | +2.8% | -3.4% | +27.9% | -11.4% | +13.6% |
| YoY Change | — | — | — | — | +29.6% | +29.6% | +29.6% | +29.6% | +3.1% | +51.5% | +28.4% | +31.9% | +23.6% | +7.5% | +12.5% | +24.3% |
Range$33.90M – $72.06M
CAGR+22.3%
Avg YoY Growth+25.1%
Median YoY Growth+29.0%
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Frequently Asked Questions
- What is Deckers Outdoor Corporation's hoka — advertising, marketing, and promotion expenses?
- Deckers Outdoor Corporation (DECK) reported hoka — advertising, marketing, and promotion expenses of $72.06M in Q1 2026.
- How has Deckers Outdoor Corporation's hoka — advertising, marketing, and promotion expenses changed year-over-year?
- Deckers Outdoor Corporation's hoka — advertising, marketing, and promotion expenses increased by 24.3% year-over-year, from $57.96M to $72.06M.
- What is the long-term trend for Deckers Outdoor Corporation's hoka — advertising, marketing, and promotion expenses?
- Over 3 years (2023 to 2026), Deckers Outdoor Corporation's hoka — advertising, marketing, and promotion expenses has grown at a 24.7% compound annual growth rate (CAGR), from $135.59M to $263.06M.
- What does hoka — advertising, marketing, and promotion expenses mean?
- The amount spent on marketing and advertising to promote the HOKA brand.