Deckers Outdoor Corporation DECK HOKA — Advertising, marketing, and promotion expenses
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Where this comes from
Reported directly by Deckers Outdoor Corporation in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The official record: Deckers Outdoor Corporation’s 10-K, filed May 22, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Deckers Outdoor Corporation's HOKA — advertising, marketing, and promotion expenses?
- Deckers Outdoor Corporation (DECK) reported HOKA — advertising, marketing, and promotion expenses of $72.06M in Q1 2026.
- How has Deckers Outdoor Corporation's HOKA — advertising, marketing, and promotion expenses changed year-over-year?
- Deckers Outdoor Corporation's HOKA — advertising, marketing, and promotion expenses increased by 24.3% year-over-year, from $57.96M to $72.06M.
- What is the long-term trend for Deckers Outdoor Corporation's HOKA — advertising, marketing, and promotion expenses?
- Over 3 years (2023 to 2026), Deckers Outdoor Corporation's HOKA — advertising, marketing, and promotion expenses has grown at a 24.7% compound annual growth rate (CAGR), from $135.59M to $263.06M.
- What does HOKA — advertising, marketing, and promotion expenses mean?
- Expenditures dedicated to marketing campaigns, brand awareness, and promotional activities for HOKA. This represents the investment in customer acquisition and brand equity building.