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Ziff Davis ZD Health & Wellness — Advertising and marketing related expenses
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Where this comes from
Reported directly by Ziff Davis in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Ziff Davis’s 10-Q, filed August 7, 2026.
- Filed
- Aug 7, 2026, 4:07 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001084048-26-000046
| Line item | Three months ended June 30, 2026 / Technology & Shopping | Three months ended June 30, 2026 / Gaming & Entertainment | Three months ended June 30, 2026 / Health & Wellness | Three months ended June 30, 2026 / Cybersecurity & Martech | Total operating costs and expenses |
|---|---|---|---|---|---|
| Salaries, benefits, and other employee expenses | $33,291 | $10,971 | $30,058 | $19,293 | $93,613 |
| Cloud computing, software, and other related expenses | 5,927 | 1,881 | 4,543 | 11,007 | 23,358 |
| Advertising and marketing related expenses | 10,566 | 5,958 | 11,047 | 4,374 | 31,945 |
| Partner payments | 1,403 | 7,713 | 11,237 | 6,158 | 26,511 |
| Professional and other third-party services | 3,988 | 2,522 | 2,582 | 4,937 | 14,029 |
| Goodwill impairment | — | — | 54,839 | — | 54,839 |
| Depreciation and amortization | 20,500 | 3,385 | 13,441 | 9,372 | 46,698 |
| Other | 4,388 | 5,172 | 9,202 | 185 | 18,947 |
Item 1.Financial Statements
FAQ
- What is Ziff Davis's health & wellness — advertising and marketing related expenses?
- Ziff Davis (ZD) reported health & wellness — advertising and marketing related expenses of $11.05M in Q2 2026.
- How has Ziff Davis's health & wellness — advertising and marketing related expenses changed year-over-year?
- Ziff Davis's health & wellness — advertising and marketing related expenses increased by 1.4% year-over-year, from $10.89M to $11.05M.
- What is the long-term trend for Ziff Davis's health & wellness — advertising and marketing related expenses?
- Over 3 years (2022 to 2025), Ziff Davis's health & wellness — advertising and marketing related expenses has grown at a 1.7% compound annual growth rate (CAGR), from $39.37M to $41.46M.
- What does health & wellness — advertising and marketing related expenses mean?
- Represents the investment in promotional activities, user acquisition, and brand awareness campaigns specifically for the Health and Wellness segment. This metric is critical for evaluating the cost-effectiveness of growth strategies and customer retention efforts.
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