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Univest Financial Corporation UVSP Wealth Management — Marketing and advertising
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Other financials
Where this comes from
Reported directly by Univest Financial Corporation in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Univest Financial Corporation’s 10-Q, filed July 28, 2026.
- Filed
- Jul 28, 2026, 2:15 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0000102212-26-000037
| (Dollars in thousands) | Three Months Ended / Banking | Three Months Ended / Wealth Management | Three Months Ended / Insurance | Three Months Ended / Other | Three Months Ended / Consolidated |
|---|---|---|---|---|---|
| Equipment | 833 | 11 | 22 | 256 | 1,122 |
| Data processing | 2,665 | 383 | 150 | 1,429 | 4,627 |
| Professional fees | 707 | 229 | 12 | 1,081 | 2,029 |
| Marketing and advertising | 535 | 19 | 1 | 433 | 988 |
| Deposit insurance premiums | 1,118 | — | — | — | 1,118 |
| Intangible expense | 23 | — | 69 | — | 92 |
| Other segment items (2) | 5,804 | 540 | 67 | 591 | 7,002 |
| Intersegment expense (revenue) (3) | 7,495 | 159 | 112 | (7,766) | — |
Item 1. Financial Statements (Unaudited)
FAQ
- What is Univest Financial Corporation's wealth management — marketing and advertising?
- Univest Financial Corporation (UVSP) reported wealth management — marketing and advertising of $19K in Q2 2026.
- How has Univest Financial Corporation's wealth management — marketing and advertising changed year-over-year?
- Univest Financial Corporation's wealth management — marketing and advertising decreased by 36.7% year-over-year, from $30K to $19K.
- What is the long-term trend for Univest Financial Corporation's wealth management — marketing and advertising?
- Over 3 years (2022 to 2025), Univest Financial Corporation's wealth management — marketing and advertising has grown at a 8.2% compound annual growth rate (CAGR), from $120K to $152K.
- What does wealth management — marketing and advertising mean?
- Reflects expenditures dedicated to promoting wealth management services, acquiring new clients, and maintaining brand visibility in the financial services market. Monitoring this helps assess the segment's growth strategy and the cost-effectiveness of client acquisition efforts.
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