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Ziff Davis ZD Gaming & Entertainment — Advertising and marketing related expenses
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Where this comes from
Reported directly by Ziff Davis in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Ziff Davis’s 10-Q, filed August 7, 2026.
- Filed
- Aug 7, 2026, 4:07 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001084048-26-000046
| Line item | Three months ended June 30, 2026 / Technology & Shopping | Three months ended June 30, 2026 / Gaming & Entertainment | Three months ended June 30, 2026 / Health & Wellness | Three months ended June 30, 2026 / Cybersecurity & Martech | Total operating costs and expenses |
|---|---|---|---|---|---|
| Salaries, benefits, and other employee expenses | $33,291 | $10,971 | $30,058 | $19,293 | $93,613 |
| Cloud computing, software, and other related expenses | 5,927 | 1,881 | 4,543 | 11,007 | 23,358 |
| Advertising and marketing related expenses | 10,566 | 5,958 | 11,047 | 4,374 | 31,945 |
| Partner payments | 1,403 | 7,713 | 11,237 | 6,158 | 26,511 |
| Professional and other third-party services | 3,988 | 2,522 | 2,582 | 4,937 | 14,029 |
| Goodwill impairment | — | — | 54,839 | — | 54,839 |
| Depreciation and amortization | 20,500 | 3,385 | 13,441 | 9,372 | 46,698 |
| Other | 4,388 | 5,172 | 9,202 | 185 | 18,947 |
Item 1.Financial Statements
FAQ
- What is Ziff Davis's gaming & entertainment — advertising and marketing related expenses?
- Ziff Davis (ZD) reported gaming & entertainment — advertising and marketing related expenses of $5.96M in Q2 2026.
- How has Ziff Davis's gaming & entertainment — advertising and marketing related expenses changed year-over-year?
- Ziff Davis's gaming & entertainment — advertising and marketing related expenses increased by 13.7% year-over-year, from $5.24M to $5.96M.
- What is the long-term trend for Ziff Davis's gaming & entertainment — advertising and marketing related expenses?
- Over 3 years (2022 to 2025), Ziff Davis's gaming & entertainment — advertising and marketing related expenses has grown at a 8.0% compound annual growth rate (CAGR), from $10.63M to $13.37M.
- What does gaming & entertainment — advertising and marketing related expenses mean?
- Represents the expenditures incurred to promote the Gaming and Entertainment segment's brands, acquire new users, and retain existing audiences. This metric is critical for evaluating the segment's customer acquisition strategy and its effectiveness in driving top-line growth.
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