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Advertising at other companies

Mission Produce, Inc. logo
Mission Produce, Inc.AVO
$75K0.0%
Nathan's Famous logo
Nathan's FamousNATH
$571K-5.5%
iHeartMedia, Inc. logo
iHeartMedia, Inc.IHRT
$72.43M+13.7%
Trex Company logo
Trex CompanyTREX
$15.25M+14.0%
The Beauty Health Company logo
The Beauty Health CompanySKIN
$1.5M-31.0%
Mercantile Bank Corporation logo
Mercantile Bank CorporationMBWM
$416K+3.7%

Other financials

Income statement

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Revenue$61.9M+2.5%
Gross profit$22.8M+9.5%
Operating income-$6.1M+10.3%
Net income-$3.3M+37.2%
EPS (diluted)-$0.09+35.7%

Balance sheet

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Cash & equivalents$29.8M-27.8%
Total debt$2.7M-50.2%
Total equity$193.7M-15.5%
Total assets$243.3M-16.9%

Cash flow

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Operating cash flow-$4.1M-99.4%
CapEx$1.6M+31.9%
Free cash flow-$5.7M-74.9%

Valuation

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Market cap$121.48M-10.5%
Enterprise value$94.38M-16.4%
P/S0.5×-0.1×

Profitability

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Gross margin33.7%-1.0pp
Operating margin-23.4%-3.1pp
Net margin-17.7%-5.3pp
FCF margin-5.6%-26.8pp

Returns & leverage

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Return on equity-21.1%-4.7pp
Debt / equity0.0×
Current ratio4.4×-0.1×

Where this comes from

Reported directly by Clarus Corporation in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Clarus Corporation’s 10-K, filed March 5, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Clarus Corporation's advertising?
Clarus Corporation (CLAR) reported advertising of $1.3M in Q4 2025.
How has Clarus Corporation's advertising changed year-over-year?
Clarus Corporation's advertising decreased by 13.9% year-over-year, from $1.51M to $1.3M.
What is the long-term trend for Clarus Corporation's advertising?
Over 4 years (2021 to 2025), Clarus Corporation's advertising has grown at a -2.8% compound annual growth rate (CAGR), from $5.82M to $5.21M.
What does advertising mean?
The total expenditure incurred for marketing, promotional campaigns, and brand awareness initiatives. This investment is intended to drive customer acquisition and maintain market position within the competitive outdoor equipment industry.