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Nathan's Famous NATH Advertising
Advertising at other companies
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Where this comes from
Reported directly by Nathan's Famous in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Nathan's Famous’s 10-Q, filed August 7, 2026.
- Filed
- Aug 7, 2026, 7:00 AM EDT
- Fiscal quarter
- Q1 FY2027
- Calendar quarter
- Q2 2026
- Accession
- 0001437749-26-026427
| Line item | June 28, 2026 | June 29, 2025 |
|---|---|---|
| Restaurant operating expenses | 1,216 | 1,179 |
| Depreciation and amortization | 239 | 228 |
| General and administrative expenses | 4,323 | 3,950 |
| Advertising fund expense | 411 | 427 |
| Total costs and expenses | 41,394 | 34,207 |
| Income from operations | 12,668 | 12,791 |
| Interest expense | (638) | (758) |
| Interest and dividend income | 133 | 203 |
Item 1. Financial Statements.
FAQ
- What is Nathan's Famous's advertising?
- Nathan's Famous (NATH) reported advertising of $411K in Q2 2026.
- How has Nathan's Famous's advertising changed year-over-year?
- Nathan's Famous's advertising decreased by 3.7% year-over-year, from $427K to $411K.
- What is the long-term trend for Nathan's Famous's advertising?
- Over 4 years (2022 to 2026), Nathan's Famous's advertising has grown at a 2.4% compound annual growth rate (CAGR), from $2M to $2.2M.
- What does advertising mean?
- This metric represents the total expenditures incurred for marketing, promotional campaigns, and brand awareness initiatives. It reflects the company's investment in driving customer acquisition and maintaining market presence for its product offerings. Monitoring this expense helps investors evaluate the efficiency of marketing spend relative to revenue growth.
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