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Nathan's Famous NATH Advertising

Advertising at other companies

John B. Sanfilippo & Son logo
John B. Sanfilippo & SonJBSS
$2.77M-29.3%
Wingstop logo
WingstopWING
$67.31M+2.3%

Segments

By segment

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Branded Product Program$0—
Product Licensing$0—
Restaurant Operations$0—

Other financials

Income statement

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Revenue$35.1M+13.9%
Gross profit$12.5M+4.7%
Operating income$4.7M-26.5%
Net income$2.8M-33.7%
EPS (diluted)$0.68-34.0%

Balance sheet

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Cash & equivalents$24.4M-12.2%
Total debt$52.1M-6.9%
Total equity-$14.2M+13.9%
Total assets$53.7M+0.3%

Cash flow

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Operating cash flow$2.5M-62.6%
CapEx$38.0K-29.6%
Free cash flow$2.5M-62.8%

Valuation

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Market cap$416.07M-7.2%
Enterprise value$443.76M-6.8%
P/E20.8×+2.1×
P/S2.6×-0.5×

Profitability

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Gross margin34.3%-5.2pp
Operating margin18.6%-6.1pp
Net margin12.4%-3.9pp
FCF margin11%-5.9pp

Returns & leverage

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Return on equity21.3%—
Debt / equity-3.7×—
Current ratio2.5×-0.2×

Where this comes from

Reported directly by Nathan's Famous in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Nathan's Famous’s 10-K, filed June 9, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Nathan's Famous's advertising?
Nathan's Famous (NATH) reported advertising of $571K in Q1 2026.
How has Nathan's Famous's advertising changed year-over-year?
Nathan's Famous's advertising decreased by 5.5% year-over-year, from $604K to $571K.
What is the long-term trend for Nathan's Famous's advertising?
Over 4 years (2022 to 2026), Nathan's Famous's advertising has grown at a 2.4% compound annual growth rate (CAGR), from $2M to $2.2M.
What does advertising mean?
This metric represents the total expenditures incurred for marketing, promotional campaigns, and brand awareness initiatives. It reflects the company's investment in driving customer acquisition and maintaining market presence for its product offerings. Monitoring this expense helps investors evaluate the efficiency of marketing spend relative to revenue growth.