What does product licensing — advertising expense mean?

This captures the marketing and promotional expenditures specifically allocated to support the brand's presence in licensed channels. It reflects the investment made to maintain brand visibility and demand for licensed products. Effective advertising spend should correlate with long-term growth in licensing royalty revenue.

Nathan's Famous NATH Product Licensing — Advertising Expense

Other segment segments

Branded Product Program

$0—

Restaurant Operations

$0—

Similar metrics at other companies

PVHLicensing Segment — Marketing Expense

$0—

SHOOLicensing — Revenue

$3.44M+59.7%

BHBrand licensing — CapEx

$444K—

AMP

AMPHPharmaceutical Products — Marketing And Advertising Expense

$3.06M-21.3%

SHAKLicensing revenue — Total Revenue

$12.69M+14.7%

CATLicense fee income

$35.75M+0.7%

Other financials

Income statement

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Revenue$35.1M+13.9%

Gross profit$12.5M+4.7%

Operating income$4.7M-26.5%

Net income$2.8M-33.7%

EPS (diluted)$0.68-34.0%

Balance sheet

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Cash & equivalents$24.4M-12.2%

Total debt$52.1M-6.9%

Total equity-$14.2M+13.9%

Total assets$53.7M+0.3%

Cash flow

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Operating cash flow$2.5M-62.6%

CapEx$38.0K-29.6%

Free cash flow$2.5M-62.8%

Valuation

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Market cap$416.07M-7.2%

Enterprise value$443.76M-6.8%

P/E20.8×+2.1×

P/S2.6×-0.5×

Profitability

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Gross margin34.3%-5.2pp

Operating margin18.6%-6.1pp

Net margin12.4%-3.9pp

FCF margin11%-5.9pp

Returns & leverage

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Return on equity21.3%—

Debt / equity-3.7×—

Current ratio2.5×-0.2×

Where this comes from

Reported directly by Nathan's Famous in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Nathan's Famous’s 10-K, filed June 9, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Nathan's Famous's product licensing — advertising expense?: Nathan's Famous (NATH) reported product licensing — advertising expense of $0 in Q1 2026.
What does product licensing — advertising expense mean?: This captures the marketing and promotional expenditures specifically allocated to support the brand's presence in licensed channels. It reflects the investment made to maintain brand visibility and demand for licensed products. Effective advertising spend should correlate with long-term growth in licensing royalty revenue.