What does branded product program — advertising expense mean?

This metric measures the costs incurred for marketing and promotional activities specifically targeted at supporting the branded product program. It reflects the company's investment in brand awareness and demand generation for its food products. Effective advertising spend should correlate with long-term revenue growth and market share expansion.

Nathan's Famous NATH Branded Product Program — Advertising Expense

Other segment segments

Product Licensing

$0—

Restaurant Operations

$0—

Similar metrics at other companies

SEDGAdvertising

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RXTAdvertising

$5.7M-13.6%

RUMAdvertising

$2.21M+66.7%

HNSTAdvertising

$12.1M+16.1%

CVCOAdvertising

$1.33M+15.2%

ADTNAdvertising

$50K+100%

Other financials

Income statement

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Revenue$35.1M+13.9%

Gross profit$12.5M+4.7%

Operating income$4.7M-26.5%

Net income$2.8M-33.7%

EPS (diluted)$0.68-34.0%

Balance sheet

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Cash & equivalents$24.4M-12.2%

Total debt$52.1M-6.9%

Total equity-$14.2M+13.9%

Total assets$53.7M+0.3%

Cash flow

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Operating cash flow$2.5M-62.6%

CapEx$38.0K-29.6%

Free cash flow$2.5M-62.8%

Valuation

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Market cap$416.07M-7.2%

Enterprise value$443.76M-6.8%

P/E20.8×+2.1×

P/S2.6×-0.5×

Profitability

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Gross margin34.3%-5.2pp

Operating margin18.6%-6.1pp

Net margin12.4%-3.9pp

FCF margin11%-5.9pp

Returns & leverage

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Return on equity21.3%—

Debt / equity-3.7×—

Current ratio2.5×-0.2×

Where this comes from

Reported directly by Nathan's Famous in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Nathan's Famous’s 10-K, filed June 9, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Nathan's Famous's branded product program — advertising expense?: Nathan's Famous (NATH) reported branded product program — advertising expense of $0 in Q1 2026.
What does branded product program — advertising expense mean?: This metric measures the costs incurred for marketing and promotional activities specifically targeted at supporting the branded product program. It reflects the company's investment in brand awareness and demand generation for its food products. Effective advertising spend should correlate with long-term revenue growth and market share expansion.