What does branded product program — advertising expense mean?

This metric measures the costs incurred for marketing and promotional activities specifically targeted at supporting the branded product program. It reflects the company's investment in brand awareness and demand generation for its food products. Effective advertising spend should correlate with long-term revenue growth and market share expansion.

Nathan's Famous (NATH) Branded Product Program — Advertising Expense

Screener

Other segment segments

Product Licensing

$0—

Restaurant Operations

$0—

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Other financials

Income statement

See full

Revenue$54.1M+15.0%

Gross profit$18.9M+1.5%

Operating income$12.7M-1.0%

Net income$8.8M-1.1%

EPS (diluted)$2.14-0.9%

Balance sheet

See full

Cash & equivalents$24.7M-8.1%

Total debt$51.0M-7.1%

Total equity-$7.2M+23.3%

Total assets$64.8M+2.1%

Cash flow

See full

Operating cash flow$949.0K+531%

CapEx$67.0K-41.7%

Free cash flow$882.0K+363%

Valuation

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Market cap$399.93M-1.1%

Enterprise value$426.26M-1.4%

P/E20.1×+3.0×

P/S2.4×-0.3×

Profitability

See full

Gross margin33%-5.2pp

Operating margin17.7%-5.9pp

Net margin11.8%-4.0pp

FCF margin11.3%-1.8pp

Returns & leverage

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Return on equity21.3%—

Debt / equity-7.1×—

Current ratio2.4×-0.3×

Where this comes from

Reported directly by Nathan's Famous in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The source filing: Nathan's Famous’s 10-Q, filed August 7, 2026.

Filed: Aug 7, 2026, 7:00 AM EDT
Fiscal quarter: Q1 FY2027
Calendar quarter: Q2 2026
Accession: 0001437749-26-026427

June 28, 2026	Branded Product Program	Product Licensing	Restaurant Operations	Corporate	Total
Other general and administration expenses (4)	-	-	-	2,013	2,013
Payroll expense	317	-	418	952	1,687
Depreciation and amortization	30	-	169	40	239
Advertising fund expense	-	-	-	411	411
Income from operations	1,330	13,541	920	(3,123)	12,668
Interest expense	-	-	-	(638)	(638)
Interest and dividend income	-	-	-	133	133
Other income, net	-	-	-	-	-

Item 1. Financial Statements.

FAQ

What is Nathan's Famous's branded product program — advertising expense?: Nathan's Famous (NATH) reported branded product program — advertising expense of $0 in Q2 2026.
What does branded product program — advertising expense mean?: This metric measures the costs incurred for marketing and promotional activities specifically targeted at supporting the branded product program. It reflects the company's investment in brand awareness and demand generation for its food products. Effective advertising spend should correlate with long-term revenue growth and market share expansion.