What does restaurant operations — advertising expense mean?

This tracks the expenditures dedicated to marketing and promotional activities specifically for the restaurant operations segment. It measures the investment made to drive customer traffic and brand awareness at the unit level.

Nathan's Famous NATH Restaurant Operations — Advertising Expense

Other segment segments

Branded Product Program

$0—

Product Licensing

$0—

Similar metrics at other companies

WINGRestaurants Segment — Advertising expenses

$67.31M+2.3%

WINGAdvertising

$67.31M+2.3%

EAT

EATAdvertising

$36.65M+12.6%

LAD

LADVehicle Operations — Advertising Expense

$79.7M+14.0%

PZZAAdvertising

$43.23M-2.5%

NSPAdvertising

$11M+57.1%

Other financials

Income statement

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Revenue$35.1M+13.9%

Gross profit$12.5M+4.7%

Operating income$4.7M-26.5%

Net income$2.8M-33.7%

EPS (diluted)$0.68-34.0%

Balance sheet

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Cash & equivalents$24.4M-12.2%

Total debt$52.1M-6.9%

Total equity-$14.2M+13.9%

Total assets$53.7M+0.3%

Cash flow

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Operating cash flow$2.5M-62.6%

CapEx$38.0K-29.6%

Free cash flow$2.5M-62.8%

Valuation

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Market cap$416.07M-7.2%

Enterprise value$443.76M-6.8%

P/E20.8×+2.1×

P/S2.6×-0.5×

Profitability

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Gross margin34.3%-5.2pp

Operating margin18.6%-6.1pp

Net margin12.4%-3.9pp

FCF margin11%-5.9pp

Returns & leverage

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Return on equity21.3%—

Debt / equity-3.7×—

Current ratio2.5×-0.2×

Where this comes from

Reported directly by Nathan's Famous in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Nathan's Famous’s 10-K, filed June 9, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Nathan's Famous's restaurant operations — advertising expense?: Nathan's Famous (NATH) reported restaurant operations — advertising expense of $0 in Q1 2026.
What does restaurant operations — advertising expense mean?: This tracks the expenditures dedicated to marketing and promotional activities specifically for the restaurant operations segment. It measures the investment made to drive customer traffic and brand awareness at the unit level.