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Lithia Motors LAD Vehicle Operations — Advertising Expense
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Where this comes from
Reported directly by Lithia Motors in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Lithia Motors’s 10-Q, filed July 29, 2026.
- Filed
- Jul 29, 2026, 4:33 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001023128-26-000051
| (In millions) | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Floor plan interest expense | (69.7) | (55.0) | (125.6) | (112.0) |
| Personnel expense | (560.1) | (546.6) | (1,101.2) | (1,060.7) |
| Rent and facility expense | (201.1) | (181.2) | (403.3) | (363.6) |
| Advertising expense | (78.5) | (72.4) | (158.3) | (142.3) |
| Other vehicle operations expenses1 | (291.9) | (276.7) | (601.9) | (555.0) |
| Vehicle operations income | 296.1 | 353.2 | 528.8 | 661.9 |
| Financing Operations | ||||
| Interest and fee income | 116.4 | 98.8 | 226.9 | 193.2 |
Item 1. Financial Statements
FAQ
- What is Lithia Motors's vehicle operations — advertising expense?
- Lithia Motors (LAD) reported vehicle operations — advertising expense of $78.5M in Q2 2026.
- How has Lithia Motors's vehicle operations — advertising expense changed year-over-year?
- Lithia Motors's vehicle operations — advertising expense increased by 8.4% year-over-year, from $72.4M to $78.5M.
- What is the long-term trend for Lithia Motors's vehicle operations — advertising expense?
- Over 3 years (2022 to 2025), Lithia Motors's vehicle operations — advertising expense has grown at a 2.4% compound annual growth rate (CAGR), from $270.3M to $289.9M.
- What does vehicle operations — advertising expense mean?
- This represents the marketing and promotional expenditures dedicated to driving customer traffic to dealership locations and online platforms. It measures the investment required to maintain brand visibility and sustain sales volume in a competitive retail environment.
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