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Cimpress plc CMPR Vista — Advertising Expense

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Other financials

Income statement

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Revenue$886.2M+12.3%
Gross profit$409.2M+9.8%
Operating income$49.2M+21.3%
Net income$13.8M+268%
EPS (diluted)$0.55+267%

Balance sheet

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Cash & equivalents$189.0M+3.3%
Total debt$1.7B+2.6%
Total equity-$524.1M+6.0%
Total assets$2.1B+9.4%

Cash flow

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Operating cash flow$164.7M-6.7%
CapEx$23.0M-7.2%
Free cash flow$139.5M-7.1%

Valuation

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Market cap$2.13B+57.9%
Enterprise value$3.69B+26.1%
P/E34×—
P/S0.6×+0.2×

Profitability

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Gross margin46.8%-1.0pp
Operating margin6.9%+0.1pp
Net margin4.6%—
FCF margin6.3%-1.2pp

Returns & leverage

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Return on equity21.5%—
Debt / equity3.7×—
Current ratio0.7×0.0×

Where this comes from

Reported directly by Cimpress plc in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Cimpress plc’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Cimpress plc's vista — advertising expense?
Cimpress plc (CMPR) reported vista — advertising expense of $66.45M in Q1 2026.
How has Cimpress plc's vista — advertising expense changed year-over-year?
Cimpress plc's vista — advertising expense increased by 4.0% year-over-year, from $63.91M to $66.45M.
What is the long-term trend for Cimpress plc's vista — advertising expense?
Over 2 years (2023 to 2025), Cimpress plc's vista — advertising expense has grown at a 3.0% compound annual growth rate (CAGR), from $262.5M to $278.26M.
What does vista — advertising expense mean?
Represents the total expenditure incurred by the Vista segment for marketing, promotional campaigns, and customer acquisition activities. It is a critical driver for revenue growth and reflects the segment's investment in maintaining brand visibility and market share.