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Cimpress PLC CMPR PrintBrothers — Advertising Expense
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Where this comes from
Reported directly by Cimpress PLC in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Cimpress PLC’s 10-K, filed August 7, 2026.
- Filed
- Aug 7, 2026, 3:12 PM EDT
- Fiscal year
- FY2026
- Accession
- 0001262976-26-000027
Our advertising costs are primarily expensed as incurred and included in marketing and selling expense. Advertising expense for the years ended June 30, 2026, 2025, and 2024 was $467,750, $446,343, and $436,494, respectively, which consisted of external costs related to customer acquisition and retention marketing campaigns.
Item 8. Financial Statements and Supplementary Data
FAQ
- What is Cimpress PLC's printbrothers — advertising expense?
- Cimpress PLC (CMPR) reported printbrothers — advertising expense of $7.19M in Q2 2026.
- How has Cimpress PLC's printbrothers — advertising expense changed year-over-year?
- Cimpress PLC's printbrothers — advertising expense decreased by 0.4% year-over-year, from $7.22M to $7.19M.
- What is the long-term trend for Cimpress PLC's printbrothers — advertising expense?
- Over 3 years (2023 to 2026), Cimpress PLC's printbrothers — advertising expense has grown at a 21.4% compound annual growth rate (CAGR), from $15.29M to $27.34M.
- What does printbrothers — advertising expense mean?
- Represents the total costs incurred by the PrintBrothers segment for marketing, promotional campaigns, and customer acquisition efforts. This metric helps investors assess the segment's investment in brand visibility and its strategy for driving top-line growth.
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