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Cimpress PLC CMPR The Print Group — Advertising Expense
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Where this comes from
Reported directly by Cimpress PLC in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Cimpress PLC’s 10-K, filed August 7, 2026.
- Filed
- Aug 7, 2026, 3:12 PM EDT
- Fiscal year
- FY2026
- Accession
- 0001262976-26-000027
Our advertising costs are primarily expensed as incurred and included in marketing and selling expense. Advertising expense for the years ended June 30, 2026, 2025, and 2024 was $467,750, $446,343, and $436,494, respectively, which consisted of external costs related to customer acquisition and retention marketing campaigns.
Item 8. Financial Statements and Supplementary Data
FAQ
- What is Cimpress PLC's the print group — advertising expense?
- Cimpress PLC (CMPR) reported the print group — advertising expense of $7.94M in Q2 2026.
- How has Cimpress PLC's the print group — advertising expense changed year-over-year?
- Cimpress PLC's the print group — advertising expense decreased by 2.6% year-over-year, from $8.15M to $7.94M.
- What is the long-term trend for Cimpress PLC's the print group — advertising expense?
- Over 3 years (2023 to 2026), Cimpress PLC's the print group — advertising expense has grown at a 6.0% compound annual growth rate (CAGR), from $25.74M to $30.7M.
- What does the print group — advertising expense mean?
- Represents the total expenditure incurred by the Print Group segment for marketing, promotional activities, and customer acquisition campaigns. This metric reflects the company's investment in driving brand awareness and demand for its mass-customized offerings. Investors use this to assess the cost-effectiveness of the segment's growth strategies.
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