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Advertising at other companies

Mission Produce, Inc. logo
Mission Produce, Inc.AVO
$75K0.0%
Nathan's Famous logo
Nathan's FamousNATH
$571K-5.5%
iHeartMedia, Inc. logo
iHeartMedia, Inc.IHRT
$72.43M+13.7%
Trex Company logo
Trex CompanyTREX
$15.25M+14.0%
The Beauty Health Company logo
The Beauty Health CompanySKIN
$1.5M-31.0%
Mercantile Bank Corporation logo
Mercantile Bank CorporationMBWM
$416K+3.7%

Other financials

Income statement

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Revenue$64.9M-6.7%
Gross profit$44.4M-8.5%
Operating income-$1.8M+85.0%
Net income-$6.6M+34.3%
EPS (diluted)-$0.05+37.5%

Balance sheet

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Cash & equivalents$204.4M-45.2%
Total debt$125.9M+756%
Total equity$55.2M+19.9%
Total assets$473.2M-29.8%

Cash flow

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Operating cash flow-$5.6M-285%
CapEx$224.0K+398%
Free cash flow-$5.8M-296%

Valuation

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Market cap$89.75M-63.3%
Enterprise value$11.24M-97.3%
P/S0.3×-0.5×

Profitability

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Gross margin64.9%+8.3pp
Operating margin-3.6%-1.6pp
Net margin-2%-0.9pp
FCF margin9.6%

Returns & leverage

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Return on equity-12%-5.4pp
Debt / equity2.3×+2.0×
Current ratio1.8×-5.7×

Where this comes from

Reported directly by The Beauty Health Company in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: The Beauty Health Company’s 10-K, filed March 12, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is The Beauty Health Company's advertising?
The Beauty Health Company (SKIN) reported advertising of $1.5M in Q4 2025.
How has The Beauty Health Company's advertising changed year-over-year?
The Beauty Health Company's advertising decreased by 31.0% year-over-year, from $2.18M to $1.5M.
What is the long-term trend for The Beauty Health Company's advertising?
Over 4 years (2021 to 2025), The Beauty Health Company's advertising has grown at a 17.0% compound annual growth rate (CAGR), from $3.2M to $6M.
What does advertising mean?
Represents the total costs incurred for advertising and promotional activities to drive brand awareness and customer acquisition. This metric reflects the company's investment in marketing strategies to support its product portfolio and market position.