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Mercantile Bank Corporation MBWM Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by Mercantile Bank Corporation in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Mercantile Bank Corporation’s 10-K, filed February 27, 2026.
- Filed
- Feb 27, 2026, 9:29 AM EST
- Fiscal year
- FY2025
- Accession
- 0001437749-26-005997
| (Dollars in thousands, except per share data) | 2025 | 2024 | 2023 |
|---|---|---|---|
| Occupancy | 8,511 | 8,643 | 9,150 |
| Furniture and equipment rent, depreciation and maintenance | 3,357 | 3,716 | 3,464 |
| FDIC insurance costs | 2,715 | 2,497 | 2,258 |
| Advertising | 1,664 | 1,604 | 1,565 |
| Charitable foundation contributions | 1,066 | 1,708 | 666 |
| Acquisition costs | 1,815 | 0 | 0 |
| Other expense | 18,360 | 15,925 | 17,767 |
| Total noninterest expense | 135,959 | 125,789 | 115,289 |
Document
FAQ
- What is Mercantile Bank Corporation's advertising?
- Mercantile Bank Corporation (MBWM) reported advertising of $416K in Q4 2025.
- How has Mercantile Bank Corporation's advertising changed year-over-year?
- Mercantile Bank Corporation's advertising increased by 3.7% year-over-year, from $401K to $416K.
- What is the long-term trend for Mercantile Bank Corporation's advertising?
- Over 2 years (2023 to 2025), Mercantile Bank Corporation's advertising has grown at a 3.1% compound annual growth rate (CAGR), from $1.57M to $1.66M.
- What does advertising mean?
- Represents the total costs incurred for marketing, advertising, and promotional activities aimed at acquiring or retaining customers. This metric reflects the company's investment in brand visibility and customer acquisition strategies.
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