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Mercantile Bank Corporation MBWM Advertising

Advertising at other companies

Amerant Bancorp logo
Amerant BancorpAMTB
$2.94M-19.1%
Bank First Corporation logo
Bank First CorporationBFC
$83K+27.7%
International Bancshares logo
International BancsharesIBOC
$1.69M-1.8%

Other financials

Income statement

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Revenue$67.6M+18.1%
Net income$22.7M+16.1%
EPS (diluted)$1.32+9.1%

Cash flow

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Operating cash flow$28.3M+1,051%
CapEx$938.0K-39.0%
Free cash flow$27.4M+706%

Valuation

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Market cap$963.74M+35.3%
P/E10.5×+1.3×
P/S3.8×+0.7×

Profitability

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Net margin36.3%+2.7pp
FCF margin17%—

Returns & leverage

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Return on equity8.6%—
Debt / equity0×—

Where this comes from

Reported directly by Mercantile Bank Corporation in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Mercantile Bank Corporation’s 10-K, filed February 27, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Mercantile Bank Corporation's advertising?
Mercantile Bank Corporation (MBWM) reported advertising of $416K in Q4 2025.
How has Mercantile Bank Corporation's advertising changed year-over-year?
Mercantile Bank Corporation's advertising increased by 3.7% year-over-year, from $401K to $416K.
What is the long-term trend for Mercantile Bank Corporation's advertising?
Over 2 years (2023 to 2025), Mercantile Bank Corporation's advertising has grown at a 3.1% compound annual growth rate (CAGR), from $1.57M to $1.66M.
What does advertising mean?
Represents the total costs incurred for marketing, advertising, and promotional activities aimed at acquiring or retaining customers. This metric reflects the company's investment in brand visibility and customer acquisition strategies.