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International Bancshares IBOC Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by International Bancshares in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: International Bancshares’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 3:13 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001104659-26-091933
| Line item | Three Months Ended / June 30, 2026 | Three Months Ended / June 30, 2025 | Six Months Ended / June 30, 2026 | Six Months Ended / June 30, 2025 |
|---|---|---|---|---|
| Professional fees | 3,542 | 4,074 | 6,986 | 7,645 |
| Deposit insurance assessments | 1,837 | 1,763 | 3,674 | 3,533 |
| Net operations, other real estate owned | 275 | 990 | 423 | 1,366 |
| Advertising | 1,705 | 1,732 | 3,395 | 3,453 |
| Software and software maintenance | 5,838 | 5,721 | 11,528 | 11,131 |
| Other | 15,181 | 12,514 | 26,628 | 22,811 |
| Total non-interest expense | 82,605 | 77,801 | 158,653 | 151,576 |
| Income before income taxes | 121,111 | 125,962 | 250,497 | 247,080 |
Item 1. Financial Statements
FAQ
- What is International Bancshares's advertising?
- International Bancshares (IBOC) reported advertising of $1.71M in Q2 2026.
- How has International Bancshares's advertising changed year-over-year?
- International Bancshares's advertising decreased by 1.6% year-over-year, from $1.73M to $1.71M.
- What is the long-term trend for International Bancshares's advertising?
- Over 4 years (2021 to 2025), International Bancshares's advertising has grown at a 5.1% compound annual growth rate (CAGR), from $4.35M to $5.31M.
- What does advertising mean?
- This metric captures the total expenditures incurred for marketing, promotional campaigns, and brand awareness initiatives. It reflects the bank's investment in customer acquisition and market share growth. Analyzing this spend relative to deposit or loan growth provides insight into the effectiveness of the bank's customer acquisition strategy.
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