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Advertising at other companies

City Holding Company logo
City Holding CompanyCHCO
$884K+1.3%
International Bancshares logo
International BancsharesIBOC
$1.69M-1.8%

Other financials

Income statement

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Revenue$63.7M+47.8%
Net income$20.0M+9.6%
EPS (diluted)$1.78-2.2%

Balance sheet

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Cash & equivalents$398.6M+32.5%
Total debt$1.6M
Total equity$819.9M+26.4%
Total assets$6.1B+34.7%

Cash flow

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Operating cash flow-$11.7M-289%
CapEx$5.2M+143%
Free cash flow-$16.9M-521%

Valuation

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Market cap$1.62B+50.3%
P/E22.2×+6.4×
P/S8.4×+1.7×

Profitability

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Net margin37.7%-4.3pp
FCF margin15.5%-22.6pp

Returns & leverage

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Return on equity10%-0.9pp
Debt / equity

Where this comes from

Reported directly by Bank First Corporation in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Bank First Corporation’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Bank First Corporation's advertising?
Bank First Corporation (BFC) reported advertising of $83K in Q1 2026.
How has Bank First Corporation's advertising changed year-over-year?
Bank First Corporation's advertising increased by 27.7% year-over-year, from $65K to $83K.
What is the long-term trend for Bank First Corporation's advertising?
Over 3 years (2021 to 2024), Bank First Corporation's advertising has grown at a 11.3% compound annual growth rate (CAGR), from $227K to $313K.
What does advertising mean?
This represents the expenditures incurred for marketing, branding, and promotional activities aimed at acquiring new customers and retaining existing ones. It is a discretionary expense used to drive growth in deposits and loan originations. Analysts evaluate this relative to the bank's growth targets and competitive positioning in its primary markets.