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Bank First Corporation BFC Advertising

Advertising at other companies

International Bancshares logo
International BancsharesIBOC
$1.71M-1.6%
Red River Bancshares, Inc. logo
Red River Bancshares, Inc.RRBI
$324K+13.3%

Other financials

Income statement

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Revenue$65.0M+56.2%
Net income$24.7M+46.3%
EPS (diluted)$2.21+29.2%

Balance sheet

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Cash & equivalents$266.5M+121%
Total debt$1.6M—
Total equity$819.3M+33.8%
Total assets$5.9B+36.3%

Cash flow

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Operating cash flow$24.4M+106%
CapEx$3.8M+3.9%
Free cash flow$20.7M+151%

Valuation

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Market cap$1.69B+46.9%
P/E20.9×+4.2×
P/S7.8×+0.8×

Profitability

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Net margin37.2%-4.6pp
FCF margin19.5%-14.6pp

Returns & leverage

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Return on equity11.3%0.0pp
Debt / equity0×—

Where this comes from

Reported directly by Bank First Corporation in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The source filing: Bank First Corporation’s 10-Q, filed August 7, 2026.

Filed
Aug 7, 2026, 12:26 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001104659-26-092556
Line itemThree months ended June 30, 2026Three months ended June 30, 2025Six months ended June 30, 2026Six months ended June 30, 2025
Postage, stationery, and supplies8432701,282510
Net gain on sales and valuations of OREO(28)(159)(219)(159)
Net loss on sale of securities——31—
Advertising14761230126
Charitable contributions317274557750
Federal deposit insurance8496301,5651,260
Outside service fees1,9901,1354,3901,923
Amortization of intangibles2,5471,2735,1192,571

Item 1. FINANCIAL STATEMENTS:

FAQ

What is Bank First Corporation's advertising?
Bank First Corporation (BFC) reported advertising of $147K in Q2 2026.
How has Bank First Corporation's advertising changed year-over-year?
Bank First Corporation's advertising increased by 141.0% year-over-year, from $61K to $147K.
What is the long-term trend for Bank First Corporation's advertising?
Over 3 years (2021 to 2024), Bank First Corporation's advertising has grown at a 11.3% compound annual growth rate (CAGR), from $227K to $313K.
What does advertising mean?
This represents the expenditures incurred for marketing, branding, and promotional activities aimed at acquiring new customers and retaining existing ones. It is a discretionary expense used to drive growth in deposits and loan originations. Analysts evaluate this relative to the bank's growth targets and competitive positioning in its primary markets.

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