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Red River Bancshares, Inc. RRBI Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by Red River Bancshares, Inc. in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Red River Bancshares, Inc.’s 10-Q, filed August 7, 2026.
- Filed
- Aug 6, 2026, 8:00 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001071236-26-000056
| (in thousands, except per share data) | For the Three Months Ended June 30, 2026 | For the Three Months Ended June 30, 2025 | For the Six Months Ended June 30, 2026 | For the Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Personnel expenses | 10,711 | 10,216 | 21,228 | 20,239 |
| Occupancy and equipment expenses | 1,935 | 1,753 | 3,819 | 3,548 |
| Technology expenses | 955 | 821 | 1,818 | 1,655 |
| Advertising | 324 | 286 | 652 | 619 |
| Other business development expenses | 641 | 455 | 1,190 | 1,013 |
| Data processing expense | 758 | 721 | 1,135 | 1,009 |
| Other taxes | 553 | 609 | 1,113 | 1,221 |
| Loan and deposit expenses | 242 | 398 | 345 | 460 |
Item 1. Financial Statements (Unaudited)
FAQ
- What is Red River Bancshares, Inc.'s advertising?
- Red River Bancshares, Inc. (RRBI) reported advertising of $324K in Q2 2026.
- How has Red River Bancshares, Inc.'s advertising changed year-over-year?
- Red River Bancshares, Inc.'s advertising increased by 13.3% year-over-year, from $286K to $324K.
- What is the long-term trend for Red River Bancshares, Inc.'s advertising?
- Over 4 years (2021 to 2025), Red River Bancshares, Inc.'s advertising has grown at a 7.7% compound annual growth rate (CAGR), from $921K to $1.24M.
- What does advertising mean?
- This metric captures the total expenditure on marketing, promotional campaigns, and brand-building activities designed to attract new customers and retain existing ones. It is a key indicator of the bank's commitment to growth and market share expansion. Investors analyze this to understand the cost of customer acquisition relative to business development goals.
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