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Advertising at other companies

BCB Bancorp logo
BCB BancorpBCBP
$489K+126%
Capitol Federal Financial logo
Capitol Federal FinancialCFFN
$1.37M-6.1%
Western New England Bancorp logo
Western New England BancorpWNEB
$457K+3.2%
Citizens Community Bancorp logo
Citizens Community BancorpCZWI
$207K+6.7%
International Bancshares logo
International BancsharesIBOC
$1.71M-1.6%

Segments

By segment

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Commercial Bank$765K-3.8%
OpenSky™$598K+27.2%
Windsor Advantage™$297K+749%
CBHL$156K+120%

Other financials

Income statement

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Revenue$65.3M+7.5%
Operating income-$923.0K+8.4%
Net income$14.3M+8.5%
EPS (diluted)$0.87+11.5%

Balance sheet

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Cash & equivalents$418.3M+52.3%
Total debt$7.8M+55.6%
Total equity$422.2M+11.1%
Total assets$3.9B+14.8%

Cash flow

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Operating cash flow$21.8M-3.6%
CapEx$552.0K+8.0%
Free cash flow$21.1M-5.6%

Valuation

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Market cap$607.8M+16.3%
Enterprise value$197.37M-22.1%
P/E10.8×-1.3×
P/S2.4×0.0×

Profitability

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Operating margin-1.6%-0.4pp
Net margin22.2%+2.6pp
FCF margin28.4%-0.5pp

Returns & leverage

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Return on equity14.1%+0.7pp
Debt / equity0.0×

Where this comes from

Reported directly by Capital Bancorp in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The source filing: Capital Bancorp’s 10-Q, filed August 7, 2026.

Filed
Aug 7, 2026, 3:21 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001419536-26-000112
(dollars in thousands, except per share data)Three Months Ended June 30, 2026Three Months Ended June 30, 2025Six Months Ended June 30, 2026Six Months Ended June 30, 2025
Occupancy and equipment3,9422,9957,5045,905
Professional fees4,1252,4229,0904,534
Data processing7,5517,52015,31814,632
Advertising1,8161,3713,2823,150
Loan processing1,4759792,8581,722
Merger-related expenses1,3982,664
Operational and other card fraud related losses6909331,3801,836
Regulatory assessment expenses9258841,8661,773

Item 1. CONSOLIDATED FINANCIAL STATEMENTS

FAQ

What is Capital Bancorp's advertising?
Capital Bancorp (CBNK) reported advertising of $1.82M in Q2 2026.
How has Capital Bancorp's advertising changed year-over-year?
Capital Bancorp's advertising increased by 32.5% year-over-year, from $1.37M to $1.82M.
What is the long-term trend for Capital Bancorp's advertising?
Over 4 years (2021 to 2025), Capital Bancorp's advertising has grown at a 6.9% compound annual growth rate (CAGR), from $4.8M to $6.26M.
What does advertising mean?
This metric captures the total expenditures related to marketing, promotional campaigns, and brand awareness initiatives. It reflects the bank's strategy for customer acquisition and market penetration within its target commercial and retail segments. Analyzing this spend relative to growth in deposits or loan originations helps evaluate the effectiveness of marketing investments.

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