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Advertising at other companies

Carter Bankshares, Inc. logo
Carter Bankshares, Inc.CARE
$926K+1.6%
Capitol Federal Financial logo
Capitol Federal FinancialCFFN
$645K-15.1%
International Bancshares logo
International BancsharesIBOC
$1.69M-1.8%

Segments

By segment

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Commercial Bank$718K0.0%
OpenSky™$592K-32.3%
CBHL$96K+15.7%
Windsor Advantage™$60K-42.3%

Other financials

Income statement

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Revenue$62.8M+7.1%
Operating income-$923.0K+8.4%
Net income$12.0M-13.7%
EPS (diluted)$0.73-11.0%

Balance sheet

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Cash & equivalents$399.3M+35.8%
Total debt$7.6M+38.0%
Total equity$408.9M+10.6%
Total assets$3.8B+13.7%

Cash flow

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Operating cash flow$21.8M-3.6%
CapEx$643.0K+231%
Free cash flow$21.1M-5.6%

Valuation

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Market cap$563.89M+8.2%
Enterprise value$172.15M-26.0%
P/E10.2×-3.4×
P/S2.3×-0.3×

Profitability

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Operating margin-1.6%-0.4pp
Net margin22.2%+3.3pp
FCF margin28.4%-0.5pp

Returns & leverage

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Return on equity14.2%+2.0pp
Debt / equity0.0×

Where this comes from

Reported directly by Capital Bancorp in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Capital Bancorp’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Capital Bancorp's advertising?
Capital Bancorp (CBNK) reported advertising of $1.47M in Q1 2026.
How has Capital Bancorp's advertising changed year-over-year?
Capital Bancorp's advertising decreased by 17.6% year-over-year, from $1.78M to $1.47M.
What is the long-term trend for Capital Bancorp's advertising?
Over 4 years (2021 to 2025), Capital Bancorp's advertising has grown at a 6.9% compound annual growth rate (CAGR), from $4.8M to $6.26M.
What does advertising mean?
This metric captures the total expenditures related to marketing, promotional campaigns, and brand awareness initiatives. It reflects the bank's strategy for customer acquisition and market penetration within its target commercial and retail segments. Analyzing this spend relative to growth in deposits or loan originations helps evaluate the effectiveness of marketing investments.