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Capitol Federal Financial CFFN Advertising

Advertising at other companies

Bank First Corporation logo
Bank First CorporationBFC
$83K+27.7%
City Holding Company logo
City Holding CompanyCHCO
$884K+1.3%
Capital City Bank Group logo
Capital City Bank GroupCCBG
$797.5K+2.5%
FB Financial logo
FB FinancialFBK
$2.15M-13.6%
Mercantile Bank Corporation logo
Mercantile Bank CorporationMBWM
$416K+3.7%

Other financials

Income statement

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Revenue$57.7M+18.3%
Net income$20.1M+30.8%
EPS (diluted)$0.16+33.3%

Balance sheet

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Cash & equivalents$330.9M-2.8%
Total debt$1.7B-20.3%
Total equity$1.0B-1.1%
Total assets$9.8B+1.1%

Cash flow

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Operating cash flow$21.4M+38.3%
CapEx$1.3M+72.2%
Free cash flow$20.1M+36.6%

Valuation

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Market cap$1.04B+40.0%
Enterprise value$2.42B-4.9%
P/E13.4×-0.8×
P/S4.8×+0.7×

Profitability

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Net margin35.3%+7.1pp
FCF margin30.3%—

Returns & leverage

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Return on equity7.5%+2.4pp
Debt / equity1.7×-0.4×

Where this comes from

Reported directly by Capitol Federal Financial in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Capitol Federal Financial’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Capitol Federal Financial's advertising?
Capitol Federal Financial (CFFN) reported advertising of $645K in Q1 2026.
How has Capitol Federal Financial's advertising changed year-over-year?
Capitol Federal Financial's advertising decreased by 15.1% year-over-year, from $760K to $645K.
What is the long-term trend for Capitol Federal Financial's advertising?
Over 4 years (2021 to 2025), Capitol Federal Financial's advertising has grown at a -0.9% compound annual growth rate (CAGR), from $5.13M to $4.95M.
What does advertising mean?
This captures the costs incurred for marketing, promotional campaigns, and brand awareness initiatives. It indicates the bank's investment in customer acquisition and market positioning.