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Advertising at other companies

Capital Bancorp logo
Capital BancorpCBNK
$1.82M+32.5%
Carter Bankshares, Inc. logo
Carter Bankshares, Inc.CARE
$820K+15.8%
Capital City Bank Group logo
Capital City Bank GroupCCBG
$797.5K+2.5%
FB Financial logo
FB FinancialFBK
$2.15M-13.6%
First Capital logo
First CapitalFCAP
$72K-2.7%
Mercantile Bank Corporation logo
Mercantile Bank CorporationMBWM
$416K+3.7%

Other financials

Income statement

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Revenue$60.2M+18.5%
Net income$23.6M+28.2%
EPS (diluted)$0.19+35.7%

Balance sheet

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Cash & equivalents$136.1M-22.2%
Total debt$1.6B-21.0%
Total equity$1.0B-2.4%
Total assets$9.7B-0.3%

Cash flow

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Operating cash flow$17.4M+40.5%
CapEx$1.8M+6.8%
Free cash flow$15.7M+45.7%

Valuation

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Market cap$1.08B+41.3%
Enterprise value$2.58B-3.0%
P/E13.1×+0.6×
P/S4.7×+0.7×

Profitability

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Net margin36.1%+4.2pp
FCF margin31.2%

Returns & leverage

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Return on equity8%+2.1pp
Debt / equity1.6×-0.4×

Where this comes from

Reported directly by Capitol Federal Financial in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The source filing: Capitol Federal Financial’s 10-Q, filed August 7, 2026.

Filed
Aug 7, 2026, 10:50 AM EDT
Fiscal quarter
Q3 FY2026
Calendar quarter
Q2 2026
Accession
0001490906-26-000025
CAPITOL FEDERAL FINANCIAL, INC. AND SUBSIDIARY / CONSOLIDATED STATEMENTS OF INCOME (Unaudited) / (Dollars in thousands, except per share amounts)CAPITOL FEDERAL FINANCIAL, INC. AND SUBSIDIARY / CONSOLIDATED STATEMENTS OF INCOME (Unaudited) / (Dollars in thousands, except per share amounts) / For the Three Months Ended / June 30, 2026CAPITOL FEDERAL FINANCIAL, INC. AND SUBSIDIARY / CONSOLIDATED STATEMENTS OF INCOME (Unaudited) / (Dollars in thousands, except per share amounts) / For the Nine Months Ended / June 30, 2025CAPITOL FEDERAL FINANCIAL, INC. AND SUBSIDIARY / CONSOLIDATED STATEMENTS OF INCOME (Unaudited) / (Dollars in thousands, except per share amounts) / For the Nine Months Ended / June 30, 20262025
Occupancy, net3,3723,27010,08710,105
Professional and other services1,5011,2614,8693,843
Federal insurance premium1,1031,0723,3243,205
Advertising and promotional1,3651,4533,0663,035
Deposit and loan transaction costs6317152,1152,185
Office supplies and related expense4423701,4341,206
Other non-interest expense1,2839833,4183,589
Total non-interest expense31,34229,56492,09286,252

Item 1. Financial Statements (Unaudited)

FAQ

What is Capitol Federal Financial's advertising?
Capitol Federal Financial (CFFN) reported advertising of $1.37M in Q2 2026.
How has Capitol Federal Financial's advertising changed year-over-year?
Capitol Federal Financial's advertising decreased by 6.1% year-over-year, from $1.45M to $1.37M.
What is the long-term trend for Capitol Federal Financial's advertising?
Over 4 years (2021 to 2025), Capitol Federal Financial's advertising has grown at a -0.9% compound annual growth rate (CAGR), from $5.13M to $4.95M.
What does advertising mean?
This captures the costs incurred for marketing, promotional campaigns, and brand awareness initiatives. It indicates the bank's investment in customer acquisition and market positioning.

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